Principal Growth Marketing ManageTactiq HQ Pty • Menlo Park, California, US

Principal Growth Marketing Manage

Tactiq HQ Pty • Menlo Park, California, US

1 day ago

Job type

Full-time

Job description

Location : Remote-friendly | Sydney-based preferred

Read all the information about this opportunity carefully, then use the application button below to send your CV and application.

Team : Growth | Reporting to CEO (Co-Founder)

About Tactiq

Tactiq transforms meetings from where work gets discussed to where work gets delivered—with excellence.

Over 1 million users across tens of thousands of teams rely on Tactiq to turn meeting conversations into exceptional outcomes. We're a Series A, Sydney-based SaaS company building AI note taker for Google Meet, Zoom, MS Teams.

We're product‑led growth in its purest form : A great product that users love.

We're a small, AI‑enabled team. That means high leverage, high autonomy, and every decision compounds.

The Role

As Principal Growth Marketing Manager, you'll own all acquisition channels (paid and organic) driving efficient user acquisition while maintaining our product‑led growth motion. You'll build the marketing engine that brings quality users into the top of our funnel.

You’ll run paid campaigns, build organic growth channels, optimize conversion, and create the systems that scale acquisition without scaling costs linearly.

This isn’t about vanity metrics or brand awareness. This is about efficient, measurable acquisition that feeds our PLG engine with users who activate, engage, and convert.

What You’ll OwnPaid Acquisition

Own paid channels : Google Ads, paid social, display, retargeting, and any new performance channels
Drive efficient CAC while scaling volume, optimize for LTV : CAC ratios
Run disciplined experiments to improve conversion rates across the funnel

Organic Growth

Build and scale organic channels : SEO, content marketing, distribution

Create distribution strategies that drive compounding, sustainable growth

Identify and test new organic channels before competitors

Performance Analytics

Own attribution and performance analytics, understand what actually drives efficient growth at every stage

Design measurement frameworks that connect marketing spend to activation, retention, and revenue

Run attribution analysis and incrementality testing to optimize channel mix and budget allocation

Cross‑Functional Execution

Build frameworks and processes that the team can leverage

Bridge marketing strategy with product‑led growth execution

You Might Be Good Fit If You

Have 8+ years in growth marketing, with at least 3+ years in B2B SaaS PLG companies managing significant marketing budgets

Possess deep performance marketing expertise. You've scaled paid channels efficiently, optimized for LTV : CAC, and know how to balance growth with unit economics

Have experience building organic growth channels (SEO, content, partnerships) that create compounding returns

Are highly analytical : you work with data tools (SQL, Python, similar), build your own dashboards, and make decisions from data, not opinions

Understand PLG funnels and how acquisition connects to activation, retention, and monetization

Can use AI tools to accelerate testing, content creation, and campaign optimization

Have the ability to navigate and execute amidst ambiguity, finding simple, elegant solutions to complex acquisition problems

Have a track record of scaling acquisition at PLG companies while maintaining or improving efficiency metrics

Know your growth frameworks and can apply them with disciplineThink creatively about new channels and distribution strategies before they become saturated

Have a builder mindset : you run campaigns, analyze results, iterate fast, and own outcomes

Stay hands‑on with emerging trends in performance marketing, AI‑powered marketing, and PLG acquisition

Bonus Points

You've scaled marketing at a high‑growth PLG company

You have experience with Chrome Web Store / browser extension marketing

Why Join Tactiq

Leverage : Small AI‑enabled team = 10x the impact of a traditional growth marketing role

Ownership : You’ll own all acquisition channels end‑to‑end. No bureaucracy, no politics

Scale : 1M+ users, pure PLG, bottom‑up motion. is PLG at its best

Learning : Work directly with founders who obsess over data, experimentation, and exceptional execution

Impact : Every campaign you run, every channel you build, every optimization you ship—it matters immediately

Modern Tooling : Google Ads, Mixpanel, Intercom, Miro, Notion, Claude, and whatever else you need

Flexibility : Remote‑friendly, autonomy‑first culture. We trust you to do your best work

Our Values

Build what is right for the customer : We move from customer feedback to customer outcomes ASAP

Ship fast but thoughtfully : We look ahead, but deliver every day. Outcomes over activity

Data‑driven decision making : We use rigorous analytical thinking. Data informs, intuition guides

Autonomy allows us to do our best work : We work independently, collaborate in small teams, keep noise minimal

Transparency, trust, empathy : We communicate clearly, share openly, and elevate each other

Measured growth drives long‑term success : We don't grow for growth's sake. We organize ourselves to bring out the best in our people and focus on what customers need

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