Industry Strategist

Industry Strategist

Acxiom is looking for an Industry Strategist to join our Product Consulting Group. You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, product presentations, solution recommendations, and proposal creation tailored to address client / prospect needs.

Key Responsibilities:

Collaborate with cross-functional teams to determine client / prospect solutions

Provide consultation and expertise to internal and external stakeholders, contributing to the positioning of our products and services as superior solutions

Understand the broader Acxiom and agency strategies and how individual contributions align with organizational goals

Proactively identify opportunities for improvement and innovation within sales support management

Collaborate with product management on the development of new products and services based on feedback from clients / prospects

Deepen understanding of Acxiom's products, agency offerings, direct marketing strategies, and industry dynamics

Stay abreast of evolving trends in direct marketing, including key concepts, promotional channels, challenges, and solutions

Enhance knowledge of the industry landscape, including trends, vertical nuances, and competitive intelligence

Understand the differences in usage when working with regulated industry clients / prospects

Qualifications:

5+ years of managing or processing first and third-party data, preferably InfoBase

Knowledge and understanding of the role identity plays in the marketing ecosystem

Knowledge of the offline and digital marketing landscape and the role identity plays within and across platforms

Experience in data and identity sales support, with a proven track record of success

Understanding of direct marketing principles, digital media applications, and industry trends

Excellent communication and presentation abilities

Strategic mindset, with the ability to align individual efforts with broader organizational goals

Detail-oriented approach, with a focus on delivering high-quality solutions to complex challenges

Ability to travel up to 25%

Primary Location City/State: Homebased - Conway, Arkansas

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.