Audience Development Manager, Events

Audience Development Manager

IDC is expanding its highly successful events business into the U.S. market, and we're looking for a strategic, data-driven Audience Development Manager to lead the charge. This role is ideal for someone with deep expertise in B2B audience growth, list building, and event marketing especially within the IT executive landscape.

You'll be responsible for building and growing a qualified, opt-in audience database of IT decision-makers across top U.S. cities. Your work will directly support in-person and virtual custom events for clients and larger in-person regional CIO Summits in key cities as well as national virtual event webinars and programs. If you're passionate about data, digital engagement, building community and driving real business results through targeted outreach this is your role.

As IDC expands its U.S. event footprint, this role is pivotal in ensuring we meet (and exceed) sponsor expectations and deliver world-class events. You'll work in a collaborative, supportive environment that values autonomy, innovation, and results. No two days will be the same if you're organized, data driven and have knowledge of the U.S. IT community, you'll thrive here.

This role can be located in an approved US based location working from a remote home office.

Responsibilities

Audience Development Strategy

• Build and segment a robust U.S. database of qualified IT executives using Apollo.io, lead-gen tools, LinkedIn navigating and list vendors.
• Develop and manage opt-in acquisition programs across webinars, newsletters, and event campaigns.
• Own and refine the U.S. audience development playbook based on geographic, persona and industry targeting.
• Lead audience acquisition for both single-sponsor custom events and multi-sponsor syndicated programs, both in-person and virtual.

Data & Technology Management

Campaign Execution & Event Promotion

Stakeholder Collaboration

Qualifications

Recruitment Fraud Notice : IDG / IDC / Foundry would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.

At IDC US, we are committed to fair and equitable pay practices. We pay our employees equitably for their work, commensurate with their individual skills and experience. Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process. This process considers the experience, education, certifications, and skills required for the specific role, equity with similarly situated employees, as well as employer-verified US region-specific market data provided by an independent 3rd party partner. The expected total annual compensation, depending on location and experience, is between $75,000-$100,000 USD and is inclusive of base salary and variable compensation.