Website Content Specialist

Description

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!

The Website Content Specialist is a critical driver of digital marketing performance within the marketing organization, serving as the dedicated owner of our website's content strategy and optimization. This content optimization expert combines analytical insights with creative copywriting to ensure every webpage, landing page, and content element drives maximum engagement and conversion. The strategic content professional who will thrive in this role demonstrates a proven ability to translate marketing campaign objectives and product initiatives into compelling website experiences that resonate with target audiences and support both SEO and PPC performance goals.

This role reports directly to the Search and Generative Engine Optimization Strategist and collaborates closely with stakeholders across Campaign Strategy, Product Marketing, Marketing Operations, and Performance Marketing teams to align website content with business objectives, optimize user journeys, and deliver measurable improvements in lead quality and conversion rates. Through continuous testing, optimization, and stakeholder collaboration, this role ensures our website serves as a high-performing revenue engine that adapts dynamically to market changes, product launches, and strategic initiatives.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Major responsibilities include, but are not limited to :

Website Content Development & Optimization

• Create, edit, and publish high-quality, engaging, and conversion-optimized website content across product pages, landing pages, resource hubs, and campaign-driven destinations.
• Ensure all website copy aligns with brand voice, positioning, and accessibility standards.
• Optimize content for both human readers and search engines using SEO and GEO best practices, including metadata, header structure, internal linking, and keyword integration.
• Coordinate with International marketing team to ensure its website is appropriately updated to reflect applicable product releases, marketing campaigns, and larger company and brand initiatives.

Content Performance & Conversion Optimization

Collaboration with Marketing Stakeholders

Manage Website Content Documentation & Governance Processes

Required Qualifications :

Preferred Qualifications :

Salary Range : $70,000 - $85,000 / year

Exemption Status : Exempt

Physical Requirements :

Requires periods of close concentration; must be able to multi-task; must be able to travel occasionally; work overtime - more than 40 hours a week - as needed.

The position is eligible for remote employment, excluding the following locations : Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d / b / a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.