Vice President, Earned Media - Conservative Media Relations

Vice President Of Earned Media

Rational 360 is a leading, independently owned, DC-based strategic communications and public affairs firm with deep expertise across media relations, public policy, corporate reputation, and digital strategy. Our team of professionals works with a diverse set of clients including Fortune 500 companies, trade associations, national nonprofits, and advocacy groups operating in highly regulated and politically sensitive environments. We are entrepreneurial, client-focused, and committed to results.

Rational 360 has approximately 100 staff and is growing rapidly. We are partially employee-owned and offer a collaborative, high-performance culture that rewards innovation, leadership, and initiative.

Rational 360 is seeking a Vice President of Earned Media with a strong understanding of and deep relationships within the conservative media ecosystem. This role is ideal for a strategic communicator and media relations expert who has successfully placed high-impact stories, shaped narratives, and managed media relations for complex or politically charged campaigns.

This position will lead earned media strategy and execution across a range of client accountsparticularly those operating at the intersection of policy, business, and public opinion. The ideal candidate brings a strong background in public affairs or political communications, a track record of working with right-of-center outlets and influencers, and a sharp understanding of today's media and political landscape.

Responsibilities include :

Serve as the strategic lead for earned media strategy and execution across multiple client accounts.

Cultivate and leverage deep relationships with conservative and center-right media outlets, editors, producers, journalists, and influencers.

Develop and execute proactive media outreach strategies aligned with client goals, targeting relevant publications and platforms.

Shape and pitch compelling stories, op-eds, and interview opportunities that resonate within conservative and broader national media narratives.

Provide rapid response and crisis communications support, helping clients navigate politically sensitive or high-profile media situations.

Partner with internal teams on integrated communications campaigns that include digital, grassroots, and policy components.

Mentor and manage junior staff, ensuring strong execution and professional growth.

Support new business development and growth of media service offerings.