Marketing Program Management Senior Analyst

Marketing Program Management Senior Analyst

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Job Overview

The Program Management Lead Analyst will join the Audience Management team, with specific focus on Lending targeted Marketing offers to Existing Customers. Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels. Program Management Lead Analyst will also provide insight-driven recommendations to enhance strategies and drive process efficiency across the organization. Role requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards organization, requiring understanding of Business goals and drivers, and the ability to consult on technical design with non-technical audiences. Additionally, role has direct oversight of day to day operations of a critical list processing vendor and strong integration with internal IT teams. The ability to bridge English strategy to technical implementation is critical and to work seamlessly across Business and Technical resources from peers through Senior Management is a must. Role will be hands on within the Proprietary Marketing Platform, coding and testing scenarios as they solidify for eventual in market execution.

Key Responsibilities Include :

• Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties.
• Educate marketing partners on new toolsets and help develop and implement best-in-class customer centric campaign strategies.
• Provide insight driven recommendations to optimize strategies and enhance operational process components.

Knowledge

Influence / Collaboration

Judgment / Decision Making

Requirements

Education :

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.