Media Analyst Job at Publicis Groupe Holdings B.V in Chicago

Company description

DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a "Digital Salesperson" who leads a customer through the entire lifecycle of their automobile ownership journey.

Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas.

Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result : an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars.

DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client's unique value proposition, the system delivers sharp business results-while reaching the right target with the right message at the right time.

Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work.

Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first.

If you bring inventive thinking, boundless enthusiasm, and tireless energy-with a passion for client service that fuels us into the future, this might be just the fit.

Come join us.

Overview

The Digital Media Analyst is responsible for leading the collection, analysis, and interpretation of media to track the success of digital advertising initiatives for a national automotive client. The Digital Media Analyst will work closely with the account, media, creative and technology teams to produce recurring performance reports, provide recommendations to optimize future digital advertising performance, provide oversight to media partners, and QA data delivered by partners and publishers. This position is preferred to be based in Chicago, IL, but remote candidates are also welcome to apply.

Responsibilities

• Design, analyze, and interpret data reports from multiple sources (social, search and programmatic), both quantitative and qualitative.
• Work closely with publishers and partners to ensure accuracy in reported numbers and to provide performance and optimization oversight.
• Data cleansing and consolidation to build out and automate reporting templates within Excel and other BI Tools (Tableau, Domo, etc.).
• Develop benchmark performance across online channels and work closely with media teams to ensure accurate tagging and measurement.
• Monitor trends and uncover opportunities for analytics, media, and account teams.
• QA and improve tracking processes across different teams : tagging, trafficking, and reporting.
• Technical troubleshooting of reporting and performance glitches.
• Design and implement digital dashboards for internal and external consumption.
• Turn technical findings into digestible story narratives and actionable insights about how campaigns have performed, including preparing client-facing presentations.
• Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis work when required.
• Influence internal and external stakeholders to utilize data driven insights to guide strategic decisions.
• Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics, and competitive activities.

Qualifications

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

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All your information will be kept confidential according to EEO guidelines.