Manager - SFMC Strategy and Planning (Hybrid)

Job Opportunity at United Airlines

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Job Overview and Responsibilities

We are seeking a strategic and highly organized leader to drive roadmap development and planning across our Digital Marketing organization. This role will oversee the full lifecycle of Salesforce Marketing Cloud (SFMC) initiatives, including writing requirements, managing prioritization, and coordinating implementation through Program Increment (PI) Planning and execution, while ensuring alignment with business goals. The Manager SFMC Strategy and Planning will collaborate with cross-functional teams to define strategy and enable scalable, data-driven marketing capabilities. In addition, this role will coordinate PI Planning for other critical business areas, including content, gamification, and personalization, and will deliver executive-level communications such as strategic updates, roadmaps, and progress reports for senior leadership.

• Manage SFMC Roadmap : Oversee the SFMC roadmap by gathering and writing requirements, prioritizing enhancements based on business value and feasibility, and ensuring strategic alignment with other stakeholders including DT, Channels, and Marketing Strategy
• Oversee SFMC Execution : Partner with DT to oversee the development and execution of SFMC enhancements, ensuring solutions meet business requirements, are delivered on time, and adhere to quality standards, while maintaining clear and consistent communication with stakeholders on progress, risks, and outcomes.
• Lead SFMC Strategy : Define and drive the long-term vision and strategy for Salesforce Marketing Cloud, ensuring alignment with organizational objectives, enhancing user engagement, enabling scalable, data-driven marketing programs, and addressing gaps in current capabilities and processes
• Coordinate PI Planning : Manage PI Planning for SFMC and other key areas such as content, gamification, and personalization, coordinating across teams to align on objectives, priorities, and interdependencies and ensure clear organizational focus
• Drive Executive Communications : Prepare and share executive-level updates and progress reports with senior leadership, actively communicating and discussing the status, impact, and strategic importance of our initiatives

NOTE : This position provides a hybrid work arrangement including approximately 50% of the time spent working onsite at our Chicago office location and 50% remotely.

Qualifications

What's Needed to Succeed (Minimum Qualifications) :

What Will Help You Propel From the Pack (Preferred Qualifications) :

The base pay range for this role is $99,750.00 to $129,924.00. The base salary range / hourly rate listed is dependent on job-related factors such as experience, education, and skills. This position is also eligible for bonus and / or long-term incentive compensation awards. You may be eligible for the following competitive benefits : medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter, paid holidays, paid time off, 401(k) and flight privileges.

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. Equal Opportunity Employer - Minorities / Women / Veterans / Disabled / LGBT. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions.