Senior Experiential Brand Manager

Description

Citizens is seeking a dynamic and strategic, seasoned Experiential Marketing Manager to join our Enterprise Sponsorships & Experiential Marketing Team and lead the strategic development and execution of high-impact consumer and commercial experiences across the enterprise. Business lines supported include Business Banking, Wealth Management, Retail, Corporate Banking, Capital Markets & Advisory, Commercial Real Estate, and Treasury Solutions. This role will also be a key partners in our Mastercard relationship, driving Priceless Experiences across lines of business. This role is instrumental in delivering innovative, memorable, and differentiated engagements that deepen customer relationships and elevate brand loyalty. These experiences span bespoke activations, thought leadership events, panel discussions, conferences, and webinars.

Key Responsibilities

• Strategic Leadership & Team Enablement : Build, lead, and inspire a high-performing team to conceptualize and deliver innovative experiential marketing programs aligned with business objectives.
• Cross-Functional Collaboration & Communication : Partner with marketing and business line leaders to understand strategic goals and translate them into impactful customer experiences. Work closely with sales teams to manage invitation lists and drive attendance; collaborate with internal teams (Growth Strategy, Social / Content, Communications) to ensure event success.
• Project Management : Work with their team to oversee the end-to-end event execution including invitation strategy, RSVP tracking, vendor coordination, budget management, contract negotiation, run-of-show development, and post-event analysis.
• Executive Engagement : Present experiential plans and event strategies to senior leadership, clearly articulating objectives, logistics, and expected outcomes.
• Brand Alignment : Ensure all experiences are consistent with Citizens brand standards and marketing guidelines.
• Vendor & Venue Management : Work closely with the Marketing Event Operations Team when sourcing and onboarding vendors, speakers, and venues; manage contracts and compliance through internal systems.
• Performance Measurement & Reporting : Develop post-event assessments and report key metrics to measure impact and inform future strategy. Collaborate with Marketing Event Operations to ensure performance data is captured in scorecards for socialization.
• Industry Monitoring : Stay informed on financial services and experiential marketing trends to continuously evolve Citizens approach.

Qualifications

Skills & Attributes

Hours & Work Schedule

Hours per Week : 40 Hours

Work Schedule : Monday through Friday

Location : Westwood / Boston, MA In office 4 days and 1 day remote

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Pay Transparency

The salary range for this position is $150,000-$230,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity / paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time‑away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https : / / jobs.citizensbank.com / benefits .

Some job boards have started using jobseeker‑reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status / parenthood, medical condition, military or veteran status, national origin, pregnancy / childbirth / lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and / or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Why Work for Us

At Citizens, you'll find a customer‑centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

12 / 31 / 2025

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