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Social Media Manager

Social Media Manager

LAZ ParkingHartford, CT, USA
17 days ago
Job type
  • Full-time
Job description

Want to hear something crazy? Cars only spend 5% of their time driving. Where do they spend the other 95%? PARKED!

LAZ Parking is one of the largest and fastest growing parking companies in the country. LAZ operates hundreds of thousands of parking spaces across the country. When it comes to parking, we’re the experts!

We are also a PEOPLE FIRST company. We often say “parking is our industry but people are our passion.” Our mission is to “create opportunities for our employees and value for our clients”. If you’re looking to join a growing company led by passionate people committed to being the best – apply with us today!

The Spirit of the Position :

The Social Media Manager will be responsible for building, growing, and managing LAZ’s online presence across social platforms and community spaces through key brand communication pillars. This role involves creating and curating engaging content, fostering meaningful interactions with clients & customers, and cultivating a loyal community. This role will monitor trends, analyze engagement metrics, and develop strategies to drive brand awareness, loyalty, and client / customer engagement. The Social Media Manager will report to the National Senior Director, Marketing + Communication.

Work Location :

  • Home Office – Hybrid schedule
    • Travel :
  • 5-10%

Principal Job Duties :

Messaging & Brand Consistency

  • Develop and maintain a consistent brand voice and tone for LAZ across all social media platforms, ensuring alignment with LAZ’s key brand pillars.
  • Create and enforce social media guidelines that promote consistent messaging and visual identity across all community interactions.

    • Content Generation & Storytelling

  • Build and implement a content generation and storytelling curriculum to guide internal teams and contributors in crafting engaging and impactful stories.
  • Create original, on-brand content and collaborate with creative teams to develop visuals, videos, and multimedia assets.

    • Community Engagement & Growth

  • Monitor, engage with, and grow LAZ’s online communities by fostering meaningful interactions, responding to comments.
  • Work closely with the LAZ regions to address client / customer inquiries.
  • Cultivate relationships with followers, influencers, and brand advocates to amplify reach and drive engagement.

    • Collaboration & Stakeholder Alignment

  • Partner with LAZ internal teams (marketing, sales, people & culture, service lines, business development, etc.) to ensure social media efforts align with broader campaigns and organizational goals.
  • Act as the liaison between the community and internal stakeholders, sharing feedback, insights, and trends that inform business decisions.

    • Data Analysis & Strategy

  • Track, analyze, and report on social media performance metrics to evaluate the effectiveness of content and campaigns.
  • Use data-driven insights to refine strategies, optimize engagement, and grow engagement with LAZ clients / customers.

    • Trend Monitoring & Innovation

  • Stay up to date with social media trends, platform updates, and emerging technologies (including AI tools) to identify new opportunities for brand growth and innovation.
  • Experiment with new content formats, tools, and channels to keep the LAZ brand at the forefront of social media trends and establish LAZ as the best in class in the industry.

    • Training & Support

  • Educate and empower internal teams on best practices for social media engagement, content creation, and storytelling.
  • Provide guidance to regional or cross-functional teams to maintain alignment with the brand’s social media strategy.

    • Crisis Management

  • Monitor conversations and sentiment to identify potential issues early and collaborate with the communications team to manage and resolve crises effectively.

    • Education :

  • Bachelor’s degree in business administration, marketing, communication, or equivalent work experience desired.

    • Experience :

  • At least 3-5 years of experience as a Social Media Manager (or similar).
  • Previous experience working in high-stress situations with tight deadlines / high customer expectations.
  • Strong background in writing, grammar and editing.
  • Extensive knowledge of Instagram, Facebook, X, LinkedIn and YouTube.
  • Ability to analyze and report on key performance indicators (KPIs).
  • Proficiency in Excel, Word, Power Point and General Microsoft Office Applications.
  • Proficiency in using social media management tools and design applications, including Hootsuite, Canva, and WordPress.
  • Knowledge of Adobe Creative Suite a plus.

    • Skills :

  • Very organized with strong project management skills to be able to track and meet various hard deadlines.
  • Strong written, verbal and communication skills.
  • Personal values that align with company mission and core values.
  • Resourceful with a strong understanding of business acumen.
  • Ability to work successfully in a team, independently, and comfortable in very fast-paced and growing environments.
  • Ability to multi-task.
  • Ability to encourage open expression of ideas and opinions.
  • Excellent teambuilding and interpersonal skills.
  • Ability to communicate professionally and effectively with all levels of the organization and clients.
  • Ability to interpret, lead and share policies, procedures, and standard business practices.
  • Demonstrates a sense of urgency and timeliness.

    • Physical Demands :

  • Ability to lift, push and pull at least 10lbs.
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    Social Media Manager • Hartford, CT, USA

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