Manager, US Consumer Attribution & Affiliates Analytics

Manager, Us Consumer Attribution & Affiliates Analytics

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Within USCM, the Marketing Analytics & Investment Services team (MA&IS) delivers data-driven decision making, analytics & business planning to drive profitable growth through personalization strategy and optimized investment decisions. The Manager, US Consumer Attribution & Affiliates Analytics as part of the MA&IS team will be responsible for driving profitable acquisition growth through innovative targeting solutions, test and learn setup and robust measurement for Affiliate channels. The incumbent will also lead cross-channel attribution strategy across USCM acquisition, and work in partnership with stakeholders across the enterprise, to help understand the right impact of each channel and optimize investments and bounty payments accordingly. This role is uniquely positioned to leverage a variety of skills including digital analytics, data insights, testing, and partner collaboration. The ideal candidate is a results-oriented individual who has demonstrated sound analytical thinking.

Key Responsibilities :

• Drive expertise in Audience segmentation and Custom targeting leveraging Amex & Partner / Affiliates data assets.
• Understand impact of bounty changes on Affiliates channel growth and develop marketing strategies to drive efficient growth
• Deconstruct channel performance through developing optimal attribution strategy for various prospect segments across multiple channel touchpoints, and lead investment optimization
• Drive best in class customer experience, along with maximizing value from acquisitions.
• Stay current on digital landscape changes and competitive trends.
• Work in a dynamic, fast changing environment, with attention to detail and effective communication skills.

Qualifications :

Salary Range : $103,750.00 to $174,750.00 annually bonus benefits

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and / or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

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