Chief Marketing Officer

A company is looking for a Chief Marketing Officer for a virtual obesity clinic.

Key Responsibilities

Develop foundational brand strategy, including positioning, messaging, and voice

Build and scale a multi-channel direct-to-consumer marketing engine for patient growth

Create and execute B2B marketing strategy to support commercial teams and engage payers and employers

Required Qualifications

10+ years of marketing leadership experience in healthcare

Expertise in both direct-to-consumer patient acquisition and B2B marketing

Proven success in data-driven, multi-channel growth marketing strategies

Experience in building and leading high-performing marketing teams

Entrepreneurial mindset with a hands-on approach in a startup environment