Content Marketing Manager USA

Role : Content Marketing Manager

Location : Remote / US

Duration : Full Time

Job Description :

• Develop and Implement Content Strategy : Create a comprehensive content marketing strategy that aligns with company objectives and marketing campaigns.
• Oversee Content Creation : Manage the production of original content, including blog posts, whitepapers, case studies, videos, and infographics.
• Execute Digital Campaigns : Plan and execute digital campaigns, including SEO / SEM, email marketing, LinkedIn Ads, and Google ads.
• Analyze Campaign Performance : Use analytics tools to measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Generate Leads through Content : Create content strategies to attract a qualified audience and convert them into leads.
• Team Management : Lead a team of content creators, designers, and external agencies.
• Stay Updated on Market Trends : Keep abreast of the latest life sciences industry trends and customer challenges.
• Collaborate with Other Departments : Work closely with sales, product, and services to generate new content ideas.

Qualifications :