Product Marketing Manager

Our Client

As a leading Project Portfolio Management (PPM) software provider for 20+ years, our client helps its customers deliver large portfolios of projects more effectively, use their resources more efficiently, and drive greater organizational impact. Unlike simple project management software, which enables task management and collaboration on individual projects, our client helps manage the entire project portfolio with features like resource and risk management, capacity planning, and portfolio-wide reporting and analytics.

How you will make a difference day to day:

Scale Marketing Operations

• Act as a cross-functional connector between Product, Sales, and CS — translating messaging and feedback into usable materials and quick-turn deliverables

• Build a cohesive, full-funnel content engine that connects thought leadership to product relevance, accelerating awareness, engagement, and conversion

• Work across multiple marketing functions — from content creation and event coordination to website updates to drive execution velocity and provide leverage to

Leadership

• Help operationalize the marketing engine by setting up repeatable processes, templates, and reporting so the function runs smoothly and scales with growth

Lead E2E GTM Launches

• Collaborate with Product, Sales, and Customer Success teams to manage and execute e2e launch plans for new products and feature releases, ensuring clear communication, market readiness, and alignment to North Star strategy

• Design, manage, and continuously improve marketing communications to support monthly releases, including announcements, social posts, and training

• Build and manage website messaging — ensure site copy, visuals, and navigation clearly reflect product positioning, new features, and value props.

• Collaborate with the Leadership Team to shape, refine, and execute pricing and packaging futures

• Track and analyze the effectiveness of product marketing initiatives based on business KPIs, being agile and shifting where necessary, and making recommendations for improvements

Own Market Research & Insights

• Build market intelligence by being the expert on our buyers, who they are, how they buy, and their key buying criteria

• Be an expert on our competition and how they are positioned, educate the business on points of differentiation in terms of feature functionality, solution experience, application of AI, and pricing/packaging to ensure our product roadmap includes a competitive moat

• Be a voice of the market and advocate for our customers, understanding and reflecting to Product Mgmt market needs and innovation trends based on competitive learnings, churn post mortems, and closed/loss feature gaps

Develop Field Enablement & Collateral

• Understand and support our sales channels (direct, reseller, customer teams); train them on the problems we solve for our buyers and users

• Develop internal tools and external sales collateral, and teach how and when to use it, for example, persona-based demo scripts, demo certification program for new reps, new product sales kits, battlecards, one-pagers etc.

• In partnership with Customer Success, lead the overall customer journey strategy, and map needed customer marketing efforts, including in-product touchpoints, to enhance the customer experience and improve retention

• Work with CS to promote adoption campaigns, feature usage, and success stories. Turn power users into evangelists via testimonials, case studies, and reference programs

Role Requirements

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis, and market research)

• Proficient in productivity applications such as Jira, Google Suite

• Familiar with marketing automation and analytics tools (HubSpot and Google Analytics)

• Power user of design and video editing software (e.g. Riverside, Canva)

• Adept at social media (e.g. LinkedIn, YouTube)

• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working

• Skilled writer and public speaker

• Must be a team player who can wear many hats within our small (but growing) Marketing group

• Roll-up-your-sleeves attitude

• Bachelor’s degree in business or marketing; MBA preferred

Bonus qualifications

• Experience in the Project Management or Project Portfolio Management category.

• Experience in a scale-up environment and comfortable with fast-paced environments

• Experience leveraging artificial intelligence (AI) or machine learning (ML) to enhance product functionality, automate workflows, or drive data-informed product decisions

Why you’ll love working for our client

They are a close-knit, collaborative team passionate about our product and company. As Product Marketing Manager, you will work directly for the Head of Marketing and closely with Product and Engineering to build out our Product Marketing function, bringing your expertise to work every day and seeing your efforts have an immediate impact.