Conversion Rate Optimization Specialist

Job Description

Job Description

Where A-Players Thrive.

We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.

We're Looking For A : Conversion Rate Optimization Specialist (CRO) to be responsible for the day-to-day support and creation of CRM related Customer Acquisition marketing campaigns. Responsible for ensuring quality control before deployments, structuring A / B tests, and analyzing data to provide recommendations to the Customer Acquisition team to improve future campaigns. Develop funnels to optimize customer satisfaction, engagement, retention, and compliance. Core responsibilities will include testing, iterating, and driving performance of our Front End Sales Funnels through A / B Testing and project management.

Location : Remote (Woodland Hills, CA)

What You'll Be Doing :

• Drive Front End Sales Funnel Performance through A / B Testing.
• Partner with cross-functional teams to design, develop, and recommend changes based on winning test results - including : Marketing, Video Editing, IT, and Design.
• Strive to improve internal KPIs, including but not limited to CVR, AOV, LTV, and Subscription Rates.
• Create online sales funnels in Salesforce CRM through record creation and management, and keep funnels up to date with new wins.
• Drive big initiatives such as new funnel types, product launches, and department-wide updates.
• Analyze performance metrics and test data to both implement meaningful tests and appropriately calling winners.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
• Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan.
• Develop hypotheses and build and execute A / B or multivariate tests according to the optimization strategy and testing plan.
• Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses.
• Help create initial, quarterly, and monthly reports based on test results and other ongoing initiatives.
• Monitor industry trends and new product offerings to stay up to speed and ahead of the competition.
• Contribute to the development and improvement of the team's processes and strategies.
• Perform other duties as assigned.

Qualifications (Note : We strongly encourage you to apply even if you don't tick ALL of these boxes.) :

Project Management

Golden Perks & Benefits :

To read more about our Perks & Benefits, click here .

The base salary range is $68,400 - $91,300, plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

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We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies : At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won't pay any fees for placements. Thank you for your understanding.

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