Brand Designer

Overview

We Are PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ️, DORITOS ️, CHEETOS ️, GATORADE ️, PEPSI ️, QUAKER ️ and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

“We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.”

Job Overview: The Sr. Brand Designer is responsible for execution of comprehensive brand design Strategy and graphic design projects within Beverage Group. Successful candidates will demonstrate superior ability to drive design thinking from ideation thru concept development, refinement, and execution. Creating high quality brand design solutions by directly executing design and leveraging internal/external design resources.
The Designer must be able to Visualize and articulate his/her creative thinking.
The main objective of this role is to execute major brand design projects across a specific product portfolio. This means planning, organizing, and implementing consistent design principles and production processes to ensure that the design/production guardrails are met.

Responsibilities

- Takes ownership of the visual identity for the Foods & Beverage brands in the portfolio, working in collaboration with the Design Manager, Brand teams, insights teams and global design team.
- Generates creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members.

- Participates in research activities and effectively translates customer needs into actionable design requirements.

- Execute those requirements into design solutions for social media, and digital.

- Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases.

- Ensure thorough consideration of all project variables and that the final solution will perform as planned.

Qualifications

• 5+ years of deep brand design experience, Graphic designer Degree or similar ( Not a must )
• Extraordinary design taste and skill
• Being able to translate the brief into illustrations
• Extraordinary ability in using the Adobe Creative Suite software ( 3D software is a Plus)
• Ability to work in dynamic work environment; is comfortable with risk and uncertainty
• Effectively communicates (verbally and written) with internal and external stakeholder across all levels
• Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
• Proficiency in oral and written English ( is a plus)
• Capability to develop and visualize concepts through hand sketching or computer software
• An incurable curiosity relating to all design things
• Great passion for new and creative trends
• Highly collaborative
• Team oriented, brainstorming sessions or presenting in front of other team members
• Ability to work smoothly with a fast-paced interdisciplinary team.
• Demonstrate clear “point of view” relating to their design
• Open and optimistic with entrepreneurship
• Can work under pressure
• Portfolio required
• in dynamic work environment; is comfortable with risk