Director, Brand Management, Energy & White Spaces, Global Jordan

Job Description

We are seeking a  Director, Brand Management, Energy & White Spaces, Global Jordan , to lead a team that seeks, connections, serves & collaborates with the most creative and future forward communities and partners for the right moments to explore and create the future of the Brand.

The ideal candidate demonstrates  cultural savvy and strategic thought leadership , with a deep knowledge of our target consumer and who is influencing this consumer. We are looking for someone who can suggest innovative, imaginative, and resourceful ways to solve problems, overcome obstacles and take Jordan Brand into new territory.

In this role, you will be able to  challenge outdated rules, the status quo, and traditional thinking  to accelerate our distinction within the energy industry. You will create multiplier maps, clear plans, and journeys for our partners, always putting the consumer at the center. This person is creative with budgets and always driven to deliver the highest quality of work.

WHAT YOU WILL WORK ON

You will drive the  development and execution of the Energy White Spaces vision and strategy , bringing in new consumers and audiences into the brand across all levels as well as reinforcing the Brand connection with our most discerning consumers.

Each day will bring dynamic opportunities that you’ll work with your team of brand marketers to solve for. You will obsess how to make our  brand, product, purpose and seasonal messages resonate with our target consumers . Your team will lead the brand exploration across diverse subcultures, partnerships and experiences in a way that is locally relevant and deepens the relationship with our consumer.

Together, with your partners,  you will grow and establish the brand in relevant subcultures through partnerships and moments  while maintaining the health of our existing roster, driving connections with key communities to seed, ignite, and scale the love for our brand.

Responsibilities will include :

• Deliver and lead journeys across product, service & projects for partners. Support in nurturing and managing relationships with key Jordan Brand partners (including brands, catalysts, and NBHD).
• Constantly map & evaluate our relationships, partnerships, concepts, and moments based on consumer realities. Instill process and clear direction across Global, Geo and City teammates, echoing the Global Energy Marketing long term strategy, partner portfolio and concepts playbook.
• Build decks showcasing Energy & White Spaces Marketing strategy, positioning for partners and key Energy moments.
• Educate and inspire team with  passion, purpose, and an authentic attitude  relating to industry shifts in marketing and consumer behaviors that ensure we lead and push the edges of culture.

WHO YOU WILL WORK WITH

This role will hard line report to the Jordan Global Energy Sr. Director with a dotted line report into the Jordan Global White Spaces GM. The candidate will work cross functionally across diverse teams to go to market including Jordan / Nike Global and other Global partner experts across digital marketing, marketplace, creative, social, communications, global and city teams. This will require consistent collaboration, partnership and consensus with critical stakeholder groups to effectively lead the Energy marketing offense across the globe.

WHAT YOU BRING

⁃                8-10+ years of experience in marketing, delivering integrated marketing plans and execution.

⁃                5 years of experience in energy, fashion, catalyst marketing or design.

⁃                Demonstrated ability of developing go-to-market plans for highly visible brands.

⁃                Existing global network across brands, creatives and industry leaders in the fashion and design world.

⁃                Self-starter who thrives in a fast-paced, agile culture - someone who embraces and leads through change and ambiguity.

⁃                Proven ability to create culturally relevant big ideas that cut thru in the consumer marketplace.

⁃                Strong strategic thought leadership, project management, problem-solving, and analytical thinking skills.

⁃                Experience managing creative and media agencies.

⁃                Excellent relationship building and management skills; knows how to influence working teams and key partners.

⁃                Excellent verbal communication skills, including presentation on complex business issues.

⁃                Strong organizational skills and detail orientation. This position requires someone who can build plans, presentations, and keep the team moving cohesively in the right direction across Global, Geo, City teammates.

⁃                Strong cultural acumen of consumer communities, art, music, streetwear, the athletic industry, entertainment industry, NBHD retail, relevant white spaces, and competitive trends in the marketplace.

⁃                Familiarity with the latest trends, technologies, and methodologies in digital marketing, guerilla marketing, on-the-ground activations, content creation, and social media.

⁃                Experience leading, developing, and scaling teams.

⁃                Experience driving collaboration and communication within complex group, and cross-functionally within an organization.

⁃                Able to meet all travel requirements for the position.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.