Program Engagement Manager

Direct message the job poster from Colorado Hospital Association

Colorado Hospital Association (CHA) is the leading voice of Colorado’s hospital and health system community. Representing more than 100 hospitals and health systems throughout the state, CHA serves as a trusted, credible and reliable resource on health issues, hospital data and trends for its members, media, policymakers and the general public. Through CHA, Colorado’s hospitals and health systems work together in their shared commitment to improve health and health care in Colorado. For more information on CHA, visit www.cha.com.

CHA Shared Services, a subsidiary of the Colorado Hospital Association, delivers trusted, comprehensive solutions that strengthen hospitals and health systems across Colorado. By leveraging the collective power of our statewide member network, we connect health care leaders with innovative services and vetted partnerships that reduce costs, improve operational efficiency, and enhance patient care. Through Financial Advisors, our registered broker‑dealer and licensed insurance agency, CHA Shared Services offers customized retirement benefit and insurance solutions designed to meet the unique needs of hospitals, health systems, and their employees across Colorado.

Position Summary

The Program Engagement Manager plays a key role in promoting and expanding utilization of CHA’s program and partnership offerings to deliver member value, enhance operational efficiency, and maximize non‑dues revenue streams in support of CHA’s strategic initiatives and mission. This position has a heavy focus on marketing and business development and is responsible for increasing the visibility and adoption of existing CHA, Shared Services, and Financial Advisors programs while identifying new, innovative solutions that address the evolving needs of member hospitals. The Program Engagement Manager leads marketing strategies and business development efforts to grow CHA’s portfolio, strengthen the program pipeline, and foster meaningful relationships among member hospitals, external partners, and CHA.

Essential Job Duties and Responsibilities

• Lead efforts to increase awareness and utilization of CHA’s programs and strategic partnerships that support member hospitals.
• Develop an in‑depth understanding of CHA’s program and partnership portfolio and the benefits they provide to members.
• Increase visibility and adoption of existing programs through targeted marketing and outreach efforts.
• Conduct proactive outreach to member hospitals to understand their needs, gather feedback, and communicate available programs and solutions.
• Assist in identifying and evaluating new partnership opportunities and solutions that align with member needs and CHA’s mission.
• Develop and execute marketing strategies to drive program engagement and growth.
• Lead business development activities, including prospecting, relationship management, and closing new opportunities.
• Build out and track business development activities and metrics in NetSuite CRM.
• Build and maintain strong relationships with member hospitals, external partners, and internal stakeholders.
• Monitor program performance, track metrics, and provide regular reporting to inform strategic decision‑making.
• Collaborate across departments to ensure alignment and integration of programs with broader CHA initiatives.
• Represent CHA at industry events, conferences, and meetings to promote programs and develop new relationships.
• Assist the Education and Sponsorship Manager to fulfill sponsor and exhibitor needs and maximize partner engagement with CHA members at Association events.
• Provide general administrative, operational and strategic support to the Shared Services and Financial Advisors team as directed by the President.

Knowledge, Skills and Experience required (unless otherwise noted)

CHA Core Skills and Competencies

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Material and Equipment Directly Used

Hiring salary range : $85‑95k base plus incentive and bonus potential up to 25%, eligible for full benefit offering.

The hiringsalary range represents a targeted hiring range based on candidate’s experience, education, and / or skill level. The actual starting salary may be more or less dependent on individual qualifications and does not represent the position’s full salary range.

NOTE : This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. The employee will be required to follow any other instructions and to perform any other duties requested by their supervisor. Nothing in this job description shall create or is intended to create, or shall be construed to constitute a contract of employment, express or implied. Employees are held accountable for all duties of this job.

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