AI Search & SEO Manager Job at Zip in San Francisco

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>

30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses.

Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.

We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and—above all–driving incredible value for our customers. Join us!

We are open to hiring this person in our San Francisco or New York offices, as well as remote in the US.

Zip is seeking a strategic, data-driven AI Search & SEO Manager to lead our evolution from traditional search optimization to a future-forward model that includes generative and conversational AI discovery. This role is equal parts builder and innovator, responsible for scaling our organic visibility across Google, LinkedIn, Perplexity, ChatGPT, and beyond.

You’ll shape Zip’s SEO + AIO roadmap, work closely with content, product marketing, and web development teams, and bring creative strategies to life that drive qualified pipeline and brand authority.

What You’ll Do

Own and evolve Zip’s organic search strategy, including traditional SEO and AI-powered discovery

Build and prioritize a quarterly SEO + AIO roadmap across site structure, internal linking, schema, Core Web Vitals, and semantic search

Lead keyword, intent, and entity analysis, partnering with our content team to develop high-impact content briefs

Develop strategies to increase Zip’s visibility across AI platforms (e.g., ChatGPT, Gemini, Claude, Perplexity)

Drive initiatives to produce engaging SEO and AIO-optimized content across Zip’s owned channels

Collaborate with marketing, design, and product teams to optimize campaign landing pages and blog content

Monitor search performance and report on rankings, traffic, and conversions using tools like GA4, GSC, and Looker

Stay ahead of trends in AI search behavior, algorithmic shifts, and evolving SERP features

Experiment with tools and frameworks to optimize Zip’s content for LLMs, semantic relevance, and conversational prompts

What You’ll Bring

5 years of experience in SEO, content optimization, or technical marketing

Deep understanding of on-page, off-page, and technical SEO best practices

Familiarity with emerging AI platforms and their role in shaping discovery (e.g., optimizing for LLM-generated results)

Strong proficiency in SEO tools like Google Search Console, GA4, Ahrefs, or Semrush

Ability to derive insights from data and translate them into clear, actionable recommendations

Cross-functional collaboration skills with content, design, and engineering teams

Nice-to-Haves

Experience optimizing for AI-first discovery engines

Familiarity with natural language processing, semantic search, and schema-driven content

Knowledge of prompt engineering or LLM training concepts

The base salary range for this role is $120,000-$140,000 , depending on experience and location. In addition to base pay, Zip offers equity, comprehensive benefits, paid time off, and flexible hybrid work.

Perks & Benefits At Zip, we’re committed to providing our employees with everything they need to do their best work.

Start-up equity

Full health, vision & dental coverage

Catered lunches & dinners for SF employees

Commuter benefit

Team building events & happy hours

Flexible PTO

Apple equipment plus home office budget

401k plan

We're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong.

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