Digital Growth Manager, SEM

Who We Are

Designed with simplicity in mind, Verkada's six product lines - video security cameras, access control, environmental sensors, alarms, workplace, and intercoms - provide unparalleled building security through an integrated, cloud-based software platform. Over 33,500 organizations, including 96 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016 with more than $700M in funding raised to-date, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.

Overview :

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We're reinventing Growth here. As a SEM Growth Manager for our Digital team, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience.

The SEM Growth Manager in the Digital Marketing team will be responsible for driving customer acquisition and growth through innovative social media, digital marketing, and SEM strategies. With a focus on data-driven decision-making, the Demand Gen Manager will plan, execute, and optimize campaigns to achieve business goals.

Please note that this role is on-site at HQ in San Mateo, CA.

Key Responsibilities :

• Oversee paid Branded and Nonbranded Search campaigns to maximize quality pipeline generation and Customer LTV
• Own full-funnel pipeline generation, implement industry-leading tactics to increase traffic, clicks, landing-page conversion, and high-quality lead generation.
• Drive innovation and experimentation in SEM marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, SEM, Display, PMax).
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

Qualifications :

Additional Information

US Employee Benefits

Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to :

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and / or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range $145,000—$190,000 USD Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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