Job Description
Job Description
Division and Marketing Specialist
Role Description :
The Division Marketing and Proposal Specialist plays a pivotal role in supporting the division's business development, marketing, and proposal management efforts. This individual will lead the division's proposal strategy, internal communication, community engagement, and branding initiatives, ensuring alignment with overall business objectives. They will collaborate closely with division leadership, corporate marketing department, and other key stakeholders to promote the division's culture, strengthen client relationships, and drive business growth.
Partner with the Marketing Team
The role will partner with the marketing department (corporate) to ensure alignment with branding standards, coordinate creative requests, and collaborate on creative needs for proposals, events, and division-specific initiatives to ensure brand alignment. They will act as the liaison between the division and the marketing team, gathering divisional updates and information to deliver to the marketing team for website updates and social media content that effectively highlights the division's activities and achievements.
Future responsibilities : Work within the CRM system to manage and track business development activities, maintain client and project information, and analyze data to inform strategy. Oversee the documentation of win / loss outcomes and gather debriefing insights from proposal pursuits to continuously improve processes and strengthen future opportunities.
Responsibilities : Proposal Management
- Establish and manage a Go / No-Go process with Levels 1-3 to assess project opportunities.
- Develop proposal strategies, prioritize action items, assign responsibilities, and work with the marketing team to align on content creation.
- Manage proposal tasks, deadlines, and team accountability.
- Develop compelling content to enhance service offerings and drive sales.
- Develop and layout proposal content with a focus on clear communication and visual appeal, ensuring alignment with branding standards.
- Utilize design and creative skills to create professional, visually engaging proposals that effectively showcase the division’s capabilities and align with client expectations.
- Review and refine proposals for quality and accuracy after submission.
- Coordinate proposal delivery and gather post-process feedback from the team and clients.
Other respective responsibilities :
Community and Industry Engagement
Partner with the division manager to identify relevant organizations, conferences, and community groups for involvement.Organize and manage division participation in community events, golf tournaments, and industry boards.Work with marketing to secure necessary assets and capture content for social media and marketing purposes.Oversee booth management and attendee coordination for local and industry conferences, ensuring alignment with business goals.Internal Communication and Culture Building
Collaborate with the division manager and division team to coordinate and execute annual team-building activities and cultural initiatives (e.g., cook-offs, tournaments).Assist in content gathering for division newsletters and marketing campaigns in collaboration with the marketing team.Identify and coordinate division-specific communications in collaboration with the marketing team.Jobsite Branding and Engagement
Identify branding opportunities on jobsites and coordinate with marketing for design and implementation.Develop a process for signage on jobsites that cannot be physically visited, and collaborate with project team or preconstruction team to establish a signage plan.Research best practices for jobsite signage and provide reports to marketing on innovative approaches.Client Engagement and Relations
Coordinate groundbreaking, topping out, and ribbon-cutting ceremonies, working with marketing on required assets and capturing content for social media.Assist with client video production and engagement events.Compile client references and manage tasks related to project closeout and client feedback.Awards and Rankings
Identify local and industry awards and rankings opportunities in collaboration with division leadership.Work with marketing to gather necessary assets and fill out submission forms for industry and local lists.Facilitate project award entries and gather information to highlight division achievements, collaborate with marketing to for deliverables.Required Skills and Qualifications :
Technical Skills :
Strong project management and organizational skills, with the ability to handle multiple tasks and meet deadlines.Proficiency in proposal writing, editing, and review processes.Familiarity with branding, marketing, and social media strategies.Experience in event planning and coordination.Knowledge of community and industry engagement strategies.Soft Skills :
Exceptional communication and interpersonal skills to collaborate with internal teams and external partners.Leadership abilities to motivate and manage cross-functional teams.Creativity and attention to detail in creating compelling marketing and proposal content.Adaptability to navigate complex tasks and changing priorities.Preferred Experience :
3+ years in marketing, business development, or a related role, preferably within the construction or AEC (Architecture, Engineering, Construction) industry.Experience with CRM tools and marketing platforms is a plus.Ideal Candidate Profile :
This role requires a versatile individual who thrives in a fast-paced environment, with a combination of strategic thinking, creativity, and attention to detail to effectively support the division's marketing and proposal efforts.
Qualifications
Education :Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.Experience :3+ years of experience in marketing, proposal management, business development, or related roles, preferably in the construction or A / E / C industry.Experience in coordinating proposals and marketing campaigns for service-based organizations.Attributes :
Strong problem-solving skills and a proactive approach to challenges.High level of professionalism, adaptability, and dedication to quality and client satisfaction.Skills
Proposal Management and Writing :Strong ability to strategize, write, edit, and manage proposal content.Proficiency in creating compelling and visually appealing proposal documents that align with branding standards.Attention to detail to ensure accuracy and quality of proposals.Communication and Collaboration :Excellent written and verbal communication skills to effectively convey messages to internal and external stakeholders.Strong interpersonal skills to partner with division leadership, marketing teams, and external stakeholders.Ability to coordinate and lead cross-functional teams for proposal and event tasks.Marketing and Branding :Expertise in managing branding initiatives and ensuring alignment with corporate standards.Knowledge of visual and graphic design principles to enhance proposals and marketing materials.Understanding of digital and traditional marketing channels for effective communication.Event Planning and Coordination :Ability to plan and execute events such as groundbreaking ceremonies, conferences, and team-building activities.Strong organizational skills to manage multiple events, attendees, and required deliverables.Community Engagement :Strong understanding of community and industry engagement strategies to build relationships and enhance the division's presence.Ability to identify and leverage opportunities for awards, rankings, and community involvement.Project Management :Experience in managing complex projects, setting priorities, meeting deadlines, and holding teams accountable.Proficiency in establishing and maintaining processes, such as Go / No-Go decisions and post-proposal debriefs.CRM and Data Analysis :Familiarity with CRM tools to track business development activities, analyze client and project data, and inform strategies.Ability to manage win / loss documentation and provide insights for continuous improvement.Design and Creative Tools :Proficiency in design software such as Adobe Creative Suite (InDesign, Illustrator, Photoshop) for proposal and marketing materials.Knowledge of PowerPoint or similar tools for creating presentations.Time Management :Ability to handle multiple priorities and meet deadlines under tight schedules.Strong organizational skills for managing various responsibilities across proposal management, marketing, and events.EOE M / F / D / V