Manager, Global Media Relations & Influencer Marketing

Manager, Global Media Relations & Influencer Marketing

This role offers flexibility, with 2–3 days of in-person collaboration and the flexibility to work from home, as long as you're within proximity to the Carlsbad, CA office.

The Role :

This role will be supporting GoPro’s Global Media Relations efforts (tech media, YouTube, influencer marketing) working closely with a small, fast-moving internal team to execute a seamless global strategy. Success in this role requires excellent communication skills, a strong grasp of media dynamics and landscape, and the ability to transform company initiatives into compelling stories.

The person in this role will be responsible for :

• Product Launches : Contribute to all PR-related aspects of GoPro product launches, ensuring consistent, high-quality execution.
• Draft press releases, press presentations, reviewer’s guides, FAQs, talking points, product messaging, and event & activation materials
• Support in-person launch events and manage product review processes
• Monitor industry trends, competitor coverage and shifts in the media landscape across traditional media, YouTube, and influencer marketing
• Build and nurture strong relationships with journalists, media outlets, and influencers to drive impactful coverage and maximize brand visibility.

The Current

Lead GoPro’s News Blog, overseeing the content calendar, content creation, publishing and functionality across all regional news pages. Collaborate with the SEO team to drive traffic to GoPro.com and convert readership into sales.

Influencer Marketing

Support influencer marketing initiatives by evaluating new and existing brand advocates / ambassadors and strengthening relationships with creators across platforms (Instagram, TikTok, YouTube)

Media Relations Operations

Reporting, pitching and operations

Skills We’re Excited About

Software Tool Skills We’re Excited About

Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.

GoPro Highlights

GoPro is proud to be an Equal Opportunity Employer.

The pay range for this role is between $88,400 - $104,000. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.

#J-18808-Ljbffr