Director, Digital Marketing

Overview

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POSITION SUMMARY :

The Director, Digital Marketing is responsible for leading the strategy, execution, and optimization of all digital channels that drive awareness, engagement, lead generation, and pipeline growth. This position owns, develops, and implements the digital ecosystem, including web, SEO, SEM, digital advertising, social media, email automation, and analytics.

Responsibilities

Digital Strategy & Execution

Develop and own the company's global digital marketing strategy to drive brand awareness, lead generation, and customer engagement.

Lead execution across key digital channels : SEO / SEM, email marketing, paid social, programmatic display, and digital sponsorships.

Oversee website strategy, user experience / interface (UX / UI) optimization, and content management in collaboration with product and content teams.

Campaign Planning & Demand Generation

Partner with product marketing and regional teams to build multi-touch digital campaigns aligned with target segments and funnel stages.

Manage campaign development end-to-end : audience targeting, channel mix, creative direction, A / B testing, landing pages, calls to action.

Drive marketing and sales qualifying leads (MQL and SQL) growth through effective funnel optimization and nurturing workflows.

MarTech, CRM & Automation

Own the digital marketing stack and its integration with Salesforce CRM and marketing automation platforms (e.g., Marketo, Pardot, HubSpot).

Define workflows and lead scoring models in coordination with Sales and Commercial Operations.

Ensure best practices in email deliverability, GDPR compliance, and database hygiene.

Web & Conversion Optimization

Lead website performance, including SEO, content architecture, and user journey optimization.

Drive initiatives with clear KPIs : bounce rate, session duration, form conversion, exit paths.

Manage web analytics and implement insight-driven changes.

Analytics & ROI Measurement

Define and report on KPIs and dashboards for all digital activities.

Implement multi-touch attribution models and performance optimization strategies.

Present actionable insights to marketing and executive leadership teams.

Team Leadership

Lead and grow a team of digital specialists.

Manage digital marketing budget and ensure efficient allocation across channels.

Evaluate and onboard new technologies, tools, and vendors to support growth.

Experience and Qualifications

Bachelor's degree in marketing, communications, or life sciences; MBA or MS preferred.

A minimum of ten years of digital marketing experience in B2B life sciences, diagnostics, or biotech environments.

A minimum of five years of management experience.

Experience working with product marketing, content, and sales.

Knowledge, Skills and Abilities

Demonstrated success leading data-driven digital programs that drive pipeline and revenue.

Proficiency with marketing automation (Marketo, Pardot, HubSpot), CRM (Salesforce), CMS (WordPress, Drupal), and analytics platforms.

Deep understanding of SEO / SEM, retargeting, paid social (LinkedIn a must), and email marketing best practices.

Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results.

A professional presence and strong interpersonal skills for interacting with all levels of employees and stakeholders.

Demonstrated propensity to be creative, collaborative, proactive, and self-motivated.

Strong business acumen, negotiation and mediation skills, attention to detail, and ability to build relationships.

Demonstrated critical thinking and analytical skills, with the ability to handle complex situations and demonstrate sound judgment and problem solving.

Excellent organizational, planning, and time management skills to manage multiple priorities and meet deadlines.

Deep knowledge of modern B2B digital tactics and marketing technology infrastructure.

Ability to manage campaign execution and performance analytics across multiple platforms.

Strong analytical mindset and comfort with dashboards, attribution models, and performance KPIs.

Ability to travel that can include overnight stays and working outside normal business hours as needed.

Physical Demands

While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; reach with hands and arms. This position requires travel up to 15% of the time.

Work Environment

The position is performed in a traditional office or home office environment. When on travel, variable.

Compensation Summary

The annual base salary for this position ranges from $151,400 to $236,600. This salary range represents a general guideline as MSD considers other factors when presenting an offer of employment, such as scope and responsibilities of the position, external market factors, and the candidate's knowledge, skills, abilities, education and experience. Employees may qualify for a discretionary or non-discretionary bonus in addition to their base salary. These annual bonuses are intended to recognize individual performance and enable employees to benefit from the Company's overall success.

Benefits Summary

At MSD, we offer a comprehensive benefits package to support our employees' well-being and financial security. In addition to competitive salaries, our benefits include medical, dental, and vision coverage, along with prescription benefits. We provide a 401(k) plan with company matching, flexible spending accounts, and company-paid short- and long-term disability insurance as well as group life and accidental death and dismemberment insurance. Our offerings also encompass paid vacation, paid sick leave, paid holidays, and paid parental leave, along with an employee assistance program. Additional voluntary perks include a fitness club membership contribution, pet insurance, identity theft protection, home and auto insurance discounts, and optional supplemental life insurance.

EEO / AA Statement

MSD is an Equal Opportunity / Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We welcome applications from all qualified candidates, making employment decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, genetic information, marital status, national origin, age, protected veteran status, pregnancy, disability status, or any other protected characteristic. For our full EEO / AA and Pay Transparency statement, please visit the MSD careers site.

MSD uses E-Verify to validate the work eligibility of candidates.

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