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Manager, Website Personalization & A/B Testing
Manager, Website Personalization & A/B TestingTSR Consulting Services, Inc. • Englewood Cliffs, NJ, US
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Manager, Website Personalization & A / B Testing

Manager, Website Personalization & A / B Testing

TSR Consulting Services, Inc. • Englewood Cliffs, NJ, US
16 hours ago
Job type
  • Full-time
Job description

Overview

Senior Technical Recruiter at TSR Consulting Services

Location : Englewood Cliffs, NJ

Job id

83120

Team : Experience and Personalization within Digital Transformation Division

We're looking for a strategic, hands-on Manager of Website Personalization & A / B Testing to lead experimentation and optimization initiatives across e-commerce properties. This role will drive the end-to-end testing and personalization roadmap, leveraging the Web Personalization and Experimentation tool (Optimizely) to create high-impact, data-informed digital experiences. You'll serve as the cross-functional facilitator of our test-and-learn culture, partnering closely with internal teams to surface insights, deliver continuous optimization, and scale learnings.

Responsibilities

  • Planning & Execution —Develop and manage a quarterly and annual testing and personalization roadmap aligned with business priorities, campaign moments, and seasonal cycles
  • Execute ongoing personalized experiences across key touchpoints for priority customer segments
  • Plan, build, and deploy A / B and multivariate tests, partnering closely with UX, analytics, product, content, and merchandising teams
  • Monitor test performance daily and pivot strategies based on real-time insights and optimization opportunities
  • Collaboration & Project Management —Serve as the internal subject matter expert and facilitator for web experimentation, partnering with cross-functional teams
  • Drive intake and execution processes; collaborate on QA / UAT of new functionality, tests, or personalization campaigns
  • Align closely with analytics and segmentation teams to ensure accurate targeting and measurement
  • Insights & Optimization —Translate user behavior data, VoC inputs, and site analytics into actionable hypotheses
  • Synthesize results into clear insights and business cases to support conversion rate optimization and retention goals
  • Maintain a repository of learnings and develop dashboards to support team-wide visibility of progress and impact
  • Collaborate with technical and analytics partners to ensure clean data capture and accurate attribution
  • Explore new tools and personalization technologies, including AI-driven on-site experiences and guided selling enhancements

Qualifications

  • Required
  • 5+ years of experience in website testing, personalization, or digital optimization (ideally within an e-commerce or DTC environment)
  • Deep hands-on experience with Web Personalization and Testing tools (preferably Optimizely)
  • Familiarity with digital analytics tools (e.g., Google Analytics) and experimentation frameworks
  • Strong understanding of A / B and multivariate testing, segmentation, statistical significance, and performance measurement
  • Excellent organizational and stakeholder communication skills; proven ability to drive cross-functional initiatives forward
  • Experience developing and maintaining test roadmaps, documenting results, and scaling learnings across teams
  • Nice to Have
  • Proficiency in UX / design tools such as Figma for prototyping or collaboration
  • Competency in creating business cases or financial impact modeling for optimization efforts

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    Website Manager • Englewood Cliffs, NJ, US