Job Description
Job Description
Salary : Position Summary :
The in-house photographer is accountable for the effective representation of company products on all web properties, both in-house and on e-commerce marketplace platforms. This primarily
relates to graphics, imaging, and video content. This position is also responsible for the quality of all customer-facing sales and marketing materials and touchpoints.
Responsibilities :
- Creative development of digital assets including photos, video, and graphics. Must bring the highest level of excellence to all work to achieve consistent outputs.
- Photography of new and existing products, photo manipulation, color shifting and adjustment, and proper output for each media.
- Shoot and produce product videos, including all organization and set up of shoots.
- Create graphics as needed for websites, newsletters, promotions, product launches, packages, instruction sheets, etc.
- Ensure consistency of brand tone, voice, and messaging throughout all projects.
- Capture visually engaging photographs of a wide variety of products. Imagery will be utilized for a variety of channels including but not limited to the website, catalogs, direct mail and our social media sites
- Working with the Marketing and Sales Departments, create a consistent visual style that
represents our brand identity and maintains our standards
Keep the photography organized on the server in the correct folder structure, with proper naming conventions.Product styling as neededPhoto editing as needed including color correction, photo retouching, and resizingResponsible for maintaining the proper care of photographic and lighting equipment in the Photo Room space.Action plans :
Within standard working hours, 40 hours per week, plan and work according to the detailed plans below as a photographer.
Phase 1
Focusing on the soft landing and building teamwork with coworkers
Analyze current photo styles and try to apply unique photo styles from KoreaWork closely with other photographers to find better ways to build up styles for trend notesBest outputs and qualities through re-touching and Photoshop techniquesDevelop various postures customized to models and build good relationships to get the best performance and qualityPhase 2
After the adjusting phase, try to set up new photo styles for trend notes
Try a different set of lightingFind a new set of lightingTry new angles and lenses to present different atmosphereApply more detailed product shots to deliver more product information to customersPhase 3
Renovate homepage visuals and keep searching for new models
Work closely with in-house designers to renovate homepage layouts to maximize theproduct images
Keep searching for new models to refresh the overall atmosphere according to upcoming seasonsAdvise make-up directions to get perfect photosAdvise new side items to present styles wellPhase 4
Maintaining and upgrading studio setups
Install backdrops for various atmosphereUse various background colors according to product stylesKeep exploring outdoor locations for photoshootPhase 5
Analyze fashion trends in the US and perform competitive analysis
Investigate competitors websites to find differences and apply learnings if requiredImprove user experiences on trendnotes.comBe prepared for upcoming seasons with fashion trend analysisPhase 6
Successfully handover learnings and implications over 3 years
Hand over the detailed manual to trend notes to keep consistencyRecommendations and suggestions to move forward