Overview
Join to apply for the Content Creator role at Three Spirit
Ready to Make Feel Good Drinks Go Viral? Three Spirit is looking for someone to help us take over your FYP with plant-powered content that makes people excited to try our drinks and discover a new path to feeling good besides just avoiding alcohol. If you're the type of person who gets genuinely excited about delicious drinks, elevating occasions, functional mushrooms and knows exactly which trending sound will make our Nightcap elixir go viral, we’d love to hear from you.
We’re the plant-based spirits brand creating the "Third Way" between bland mocktails and regrettable mornings. Our drinks actually do something – beyond the award winning flavors, they’re packed with benefits. Livener energizes without the crash, Social helps you connect without the cringe, and Nightcap winds you down and makes evenings a whole lot more zen. Think of us as the cool science experiment that tastes good and makes everything a little bit better. We’re a little weird, a little wonderful and passionate about pushing boundaries and supporting the change of the status quo that's happening.
About You
- 2-4 years managing brand social accounts across major platforms or cultivating your own social media platform, including professional partnerships and UGC.
- Based in the US
- Collaborative but good at just getting on with things - we’re a lean team who trust each other to deliver
- Lives on the internet and understands culture at a macro level
- Strong writer who can have fun with ingredients, plants and alchemy as a content platform, and make cocktail content stand out not just look pretty
- Can articulate WHY your creative decisions work (data + instinct) - but supported by a team who trust the process and the illogical social media approach
- Genuinely gets excited about where great content can take a brand
- Experience reporting on social metrics and actually using them to improve
- Can make "Feel it" content that drives sales – you understand how to create content around rituals, pleasure, and enhanced feelings that converts as well as gets eyeballs
- Premium brand experience – you know how to position elevated botanicals and bar-quality taste to justify higher price points
- Understands "taking something in" vs "giving something up" messaging – you can flip limitation narratives into enhancement stories
- Manages their time well, from jumping on last minute trends to planning shooting, editing and scheduling in time for a new retail store promotion or around the holiday period
Bonus Points
Experience in CPG, beverages, or wellness brandsPersonal passion for functional wellness / mindful drinking and storytellingComfortable with Excel / Google Sheets for analysisUnderstanding of both wellness and socializing culture (the overlap is our sweet spot)…and a GSOH is plusRetail marketing experience – you’ve created content that moves product off shelvesOn-premise / bar industry knowledge – you understand how venues think about menu upgradesEducational content creation – you’ve made complex topics go viral beforePremium positioning experience – you’ve worked with brands that command higher prices through superior positioningTo be considered
Your portfolio – show us accounts you've managed or campaigns you're proud of.A creative concept – how would you introduce Three Spirit's "feeling enhancement" positioning to someone scrolling at 2am? (any format you want)Your story – why are you excited about functional drinks and making plants famous?Bonus Challenge
Create a piece of content about one of our products that would make your besties / mum / rogue uncle want to try it AND understand why it's worth the premium price. Tag us @threespiritdrinks. (We’ll send you product)
What You'll Do
Create scroll-stopping content that makes people say "wait, these drinks and plants can do what?"Pioneer "feeling-forward" content – shift from "alcohol replacement" messaging to "feeling enhancement" storytellingMaster education-led content strategy – turn complex botanical science into viral, shareable moments that build brand advocatesBuild our community of plant-powered party people across TikTok, Instagram, and develop plans for YouTube and other platformsLead a blend of desirable cocktail and "chaotic learning" content – make adaptogens and elixir based cocktails entertaining through quick explainers that feel like gossip more than a science classRetail & Revenue Impact
Drive retail velocity through content that gets people to stores looking for Three SpiritCreate premium positioning content – showcase our functional benefits and superior taste to justify premium pricingSupport on-premise expansion – create content that helps bars / restaurants see Three Spirit as experience-enhancingPartner with field marketing for localized content that supports retail execution and sampling operationsStrategic Brand Building
Champion "go where the feeling is needed" strategy – create content for moments when people want to feel more, tune into moments, and connectCollaborate with our team to make every campaign social-firstBuild education-led advocacy – create content that trains staff and educates consumers about functional benefitsTrack what's working and optimize our strategy based on actual dataThe Real Talk
Remote-friendly with flexible hoursUnlimited product (for "research purposes")Professional development support for courses, conferences, creator tools overtimeWork with a team that genuinely believes plants can change the worldCompany performance related bonusSalary range is $70k-90k / year, depending on experienceThe Opportunity
Be part of a category at an inflection point – functional NA spirits growing 35% YoY with premium segments leadingPioneer "feeling-forward" content in the functional drinks space – make what we do entertaining and educationalDrive real business impact – your content directly supports our goal to exceed revenue plansBuild premium positioning – establish differentiation through functional benefits and superior tasteLead education-driven growth – transform from sampling-driven to education-driven brand buildingWork with founders who are hands-on and believe in the power of social media to build authentic brand advocacyCreate content that educates while it entertains – the best kind of content that builds lasting brand valueBuild a community around "go where the feeling is needed" – help define what conscious socializing actually looks like IRLWhy Join Us?
Our Vision : Create a new way to feel good and live more intensely. Our Strategy : Go where the feeling is needed – we're not just replacing alcohol, we're enhancing feelings and elevating every occasion with functional botanicals and bar-quality taste.
Three Spirit is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or veteran status.
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