Associate Director, US Brand Marketing - Influenza Vaccines

Position Summary :

As the Associate Director, US Brand Marketing, you will serve as a strategic leader and brand ambassador for one of our key vaccines within our influenza vaccines portfolio. Reporting to the Director, US Brand Marketing, you will be responsible for developing and executing brand strategies that differentiate our offerings in a highly competitive and rapidly evolving market. You will collaborate cross-functionally to drive brand growth, enhance market positioning, and ensure alignment with commercial objectives across the U.S. market.

Key Responsibilities :

Brand Strategy & Execution

Lead the development and execution of the annual brand plan, including strategic imperatives, key initiatives, and tactical execution for the brand with oversight from the Director of Brand Marketing.

Develop compelling brand messaging and promotional campaigns that resonate with key stakeholders in the vaccine decision-making process and align with specific market / customer needs.

Support the holistic commercial offer by integrating clinical, operational, and financial value propositions into brand promotional messaging / tactics.

Oversee agency management, MLR review, and budget management for the brand's promotional activities.

Identify and monitor metrics to assess performance and execution of promotional activities.

Cross-Functional Leadership

Collaborate with Sales, CE, Market Access, Customer Ops, Medical Affairs, Regulatory, Legal, Policy, and Communications to ensure cohesive execution of brand strategies.

Serve as the brand champion across internal and external stakeholders, including advocacy groups and professional societies.

Market Insights & Competitive Intelligence

Conduct and synthesize primary and secondary market research to inform brand decisions.

Monitor competitor activities and market dynamics to proactively adjust strategies.

Sales Enablement & Training

Partner with Sales and Training teams to develop tools and resources that support field execution.

Support workshops and assessments to ensure message mastery and alignment with commercial goals.

Minimum Requirements :

Bachelors' degree required, preferably in Life Sciences or Business / Marketing. MBA is preferred.

Minimum 8+ years' marketing experience with 5+ years' commercial marketing experience in pharmaceutical / biotech or relevant industry

Vaccines or buy and bill product experience preferred

Experience in a range of sales, marketing, sales training and commercial roles in the life sciences businesses

Pharmaceutical / biotech / medical device sales experience is advantageous

Some domestic travel required (e.g. sales meetings, field rides, conventions)

The expected base salary range for this position at hiring is $180,000 - $205,000. Please note this salary range reflects the minimum and maximum base pay that CSL expects to pay for this position at the listed location as of the time of this posting. Individual base salary for a successful candidate is determined by qualifications, skill level, experience, competencies and other relevant factors. In addition to base salary, total compensation for this role may also include incentive compensation and equity.

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Our Benefits CSL Seqirus employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL Seqirus offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL Seqirus has many benefits to help achieve your goals.

Please take the time to review our benefits site to see what’s available to you as a CSL Seqirus employee.

About CSL Seqirus CSL Seqirus is part of CSL . As one of the largest influenza vaccine providers in the world, CSL Seqirusis a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. With state-of-the-art production facilities in the U.S., the U.K. and Australia, CSL Seqirus utilizes egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries around the world.

We want CSL Seqirus to reflect the world around us At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. Learn more Inclusion and Belonging | CSL .

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