Product Marketing Manager

New York, NY, New York, NY, US
Dandy
Source : GrabJobs

Company

Dandy is a business-in-a-box for dentists. Our vision is to become the operating system for every dental office in America by leading the transition to digital dentistry for the $200 billion industry.

Headquartered in New York City, Dandy is backed by the world's leading venture capital investors.

Job Description

As we grow out our go-to-market strategy, we're hiring our first Product Marketing Manager to build product marketing infrastructure, craft messaging around our offering, and work closely with the GTM to execute an aggressive growth strategy.

What You'll Do

  • Understand market trends, customer requirement, usage and buying behavior to better position Dandy product offerings
  • Gather competitive intelligence on key competitors and develop battle cards for sales teams to help maintain differentiation in our go to market initiatives.
  • Manage and develop the Dandy website as well as product collateral like data sheets, case studies, presentations, white papers and product collateral for internal sales resources
  • Communicate the value proposition and product positioning for the maximum success for Dandy
  • Create a customer reference program to engage our customers and showcase success for the highest value realization
  • Define market segmentation to develop the right marketing strategy for maps to targeted buyers and highest business opportunities
  • Conduct ROI and Total Cost of Ownership Analysis for utilization in sales proposals

What We're Looking For

  • 3-5 years of experience in Product Marketing
  • Experience in B2B high growth tech company environment
  • Understanding on how to create great product experiences combined with marketing and product functionalities
  • Excellent written and oral communication skills with staff, colleagues and third parties
  • Overall track record of professional and academic success
  • With the above stated, we are open to candidates of all backgrounds and encourage you to apply if interested!

Bonus Points For :

  • Outstanding professional references to share
  • Experience with marketplace models
  • Part of a startup acquisition or IPO
  • Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

Benefits

  • Best in class healthcare including medical, dental, and vision
  • Competitive salary and equity packages
  • Fully stocked kitchen with snacks and coffee
  • 401k program

Dandy is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity.

We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.

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