Work-Study Digital Marketing Assistant

Marketing Coordinator

Email Marketing: Assist in creating, editing, and scheduling email campaigns in the universitys email platform (e.g., Mailchimp, Constant Contact). Help maintain email distribution lists and ensure data accuracy. Monitor campaign performance and prepare summary reports.

Social Media Marketing: Draft, schedule, and publish engaging content across official social media platforms (e.g., Instagram, Facebook, LinkedIn, X/Twitter). Research trending topics, hashtags, and best practices to increase engagement. Monitor comments and messages, escalating inquiries as needed.

Website Management: Assist with content updates and edits on the universitys website using the content management system (CMS). Ensure web content is accurate, accessible, and visually appealing.

Analytics and Reporting: Collect and organize data from email, social media, and web platforms (Google Analytics, social dashboards). Help prepare monthly performance reports and identify key insights for optimization. Other duties as assigned.