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MULTIMEDIA SALES MANAGER - WLBT

MULTIMEDIA SALES MANAGER - WLBT

Gray TelevisionJackson, MS, US
30+ days ago
Job type
  • Full-time
Job description

Multimedia Sales Manager - WLBT

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and / or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WLBT-TV is the #1 rated local TV broadcast and digital media in Central Mississippi. We are a dominant NBC affiliate that consistently produces award-winning local news coverage. Jackson, MS is Mississippi's largest TV DMA, serving as the state capital, with several local universities, and home to the largest medical facilities in the state, including the prestigious University of Mississippi Medical School. Jackson is located within a short drive from beautiful Gulf Coast beaches, New Orleans, Memphis, Birmingham, Nashville, Dallas, and Atlanta. If you love SEC sports, we have four schools (Ole Miss, Mississippi State, Alabama, and LSU) less than three hours away. And Saints, Pelicans, and Grizzlies fans are an easy three-hour drive from NOLA and Memphis. The Jackson metro is the economic hub of Mississippi and a great place to work, live, and raise a family.

Job Summary / Description

WLBT-TV in Jackson, MS, is seeking an organized and creative professional to help lead our digital sales efforts in the role of Multimedia Sales Manager. The position works in tandem with the Director of Sales on business development for the station, specifically championing digital sales.

WLBT-TV in Jackson, MS, is looking for a highly qualified candidate to be the next Multimedia Sales Manager. This person must be highly motivated to lead a team of 10+ salespeople in the highly dynamic world of broadcast and digital sales. The candidate must have a proven track record of growing market share, building successful client partnerships, coaching, training a local team, and staying relevant in the ever-changing world of broadcast and digital sales. The ideal candidate is goal-oriented, driven, and able to motivate the local sales team to achieve their individual sales goals. Must have the ability to manage multiple projects, communicate across departments, ensure projects and campaigns are executed as proposed and sold, extremely organized with great time management skills.

Duties / Responsibilities include, but are not limited to :

  • Driving digital revenue growth and achieving revenue targets with a focus on new local direct business
  • Providing digital training to the sales team
  • Assisting Multimedia Executives in presenting and closing business
  • Developing sales presentations and collateral using up-to-date research materials
  • Maintaining campaign tracking, delivery, and reporting to ensure campaign success
  • Working at a partnership / consultative level as an expert in digital advertising with a Multimedia executive and advertisers

Recruiting and hiring

  • Exceptional skills in recruiting, coaching, and training sellers
  • Achieving digital and broadcast sales objectives, building relationships, communicating clearly, and the ability to forecast, manage budgets, and execute a strategic plan is critical
  • Ability to manage multiple projects, extremely organized, and great time management
  • Qualifications / Requirements :

  • A bachelor's degree from a four-year college or university or equivalent is preferred
  • Minimum of 5 years prior experience in broadcast sales
  • 3 years of experience in managing a sales team, strategic planning, and a track record of growing revenue preferred
  • Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

    Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

    Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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    Sales Manager • Jackson, MS, US

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