DACH Marketing Manager

DACH Marketing Manager

The DACH Marketing Manager will be part of the demand team working closely with sales, the DACH team and the wider marketing organisation to plan and execute integrated demand programs that will drive pipeline growth in DACH and Europe it will include the execution of demand generation tactics.

Key Responsibilities :

• Execute a growth integrated marketing plan that aligns with business goals and targets
• Communicate regularly with sales and the wider marketing team to ensure alignment as well as proper adoption, understanding and integration of marketing campaigns and programs.
• Assist with details and logistics with events, industry conferences and seminars. Ensure sales and marketing alignment with the event objectives and improve pull strategies, leads and post event follow-up.
• Utilise Salesforce to review ROI on each marketing activity including analysis of events, campaigns.
• Monitor lead queues and lead development to ensure we have adequate quantity and progress necessary to achieve goals / objectives.
• Continuously measure, manage and appropriately adjust campaign effectiveness : lead generation performance, lead conversion ratios, sales cycle conversions, campaign ROI.
• Proven experience carrying out demand generation efforts, including planning, prioritizing, and execution

Education and Experience Required :

Other Skills :