Head of Lifecycle Marketing

A company is looking for a Head of Lifecycle Marketing.

Key Responsibilities

Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy

Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability

Design and optimize multi-channel lifecycle programs that drive measurable impact

Required Qualifications

Proven track record in lifecycle, CRM, or retention marketing in a fast-paced environment

Expertise in building and scaling customer lifecycle programs across multiple channels

Strong analytical skills with a track record of leveraging data to inform strategy

Experience managing and scaling high-performing teams with a focus on ownership

Deep understanding of customer segmentation, messaging, and personalization at scale