Senior Account Executive (FONS) - Alfred Music

Join the Team Powering Independent Music Teachers and Studios

At FONS, we’re on a mission to help music teachers run better businesses so they can focus on what matters most: teaching and inspiring students. We build an all-in-one platform designed specifically for private music studios, making it easy to manage scheduling, billing, payments, communication, and growth.

From solo instructors to multi-teacher studios, FONS supports educators who are building sustainable, thriving businesses in their communities. Our tools remove the friction from running a studio so teachers can spend more time doing what they love - developing musicians and changing lives through music.

FONS is part of the Music Brands portfolio at Peaksware, alongside MakeMusic and Alfred Music. Together, we’re united by a shared commitment to music education and to building tools that turn deliberate practice into real-world performance.

If you’re passionate about empowering creatives, building thoughtful software, and making a real impact in music education, FONS is the place to do your best work.

About the Role

As a Senior Account Executive (Outbound), you will play a crucial role in accelerating revenue and business growth. You will be responsible for outbound sales development, identifying and engaging music retailers and multi-teacher studios to drive adoption of the Fons platform. You will proactively nurture high-value professional relationships and consult with business owners to help them transition to Fons, ensuring they have the tools and guidance necessary to scale their operations and manage their studios more effectively.

This position will sit directly with the Fons team, work in close collaboration with the Customer Support and Customer Success Teams, Marketing Teams, and Product Teams, and report to the General Manager, MakeMusic.

About You: You care about making authentic, human connections with prospective customers and supporting them throughout the decision-making process. You are relentless and goal oriented, creative and confident, and you work well in a fast paced, ever-changing environment. Your ability to discern the needs and motivations of others makes you an excellent influencer, which ultimately converts these built relationships into paying customers.

Core Functions:

• Initiate and maintain contact with prospects through phone calls, emails, meetings, and other communication channels
• Identify and engage music retailers and multi-teacher studios through proactive outreach to demonstrate how Fons streamlines administrative workflows and drives the business health of their lesson programs.
• Execute a comprehensive sales strategy by nurturing and closing qualified inbound leads while simultaneously driving new business through targeted outbound outreach to music retailers and multi-teacher studios.
• Educate prospects on our products, services, and the specific benefits
• Handle objections and identify opportunities to demonstrate value to prospects
• Manage the full sales cycle from lead generating and cold prospecting efforts, to managing and staying on top of your pipeline to deal negotiations and close
• Meet or exceed monthly, quarterly, and annual sales quotas and targets
• Build and streamline sustainable and scalable sales processes
• Leverage conferences, events, and travel to support sales efforts
• Provide clear and accurate visibility into pipeline performance resulting in increased accuracy of revenue forecasts
• Maintain a high level of industry expertise, staying abreast on news, trends and changes within the competitive landscape
• Develop and maintain strong product knowledge, proactively learning new features, and product updates translating changes to value propositions and refining talk tracks
• Lead demos with prospective customers, providing them with information and resources tailored to their needs, while maximizing the value of our products and services
• Gather and take feedback from prospects internally, advocating for changes that reflect the needs of our customers and prospects
• Effectively manage your sales pipeline by keeping detailed records of customer information and interactions, sales activities, and progress toward sales goals in CRM
• Seamlessly transition paying customers to Customer Success
  

Requirements

Required Qualifications:

• 3-5 years experience in a SAAS sales capacity
• Demonstrated ability to consistently meet or exceed sales objectives
• Proficient problem solving and critical thinking skills with a bias toward making data-driven decisions
• Strong negotiation and influencing skills and results drive
• Strong communication and interpersonal skills in both written and verbal mediums
• Strong organizational skills, able to prioritize tasks appropriately and manage multiple projects simultaneously
• Growth-mindset: track record of learning from mistakes, finding opportunity among challenges, and dedication to continuous improvement

Desired Qualifications:

• Knowledge of Fons, MakeMusic and Alfred products.
• Experience with Music Retail or Music Studios
• Deep industry knowledge and experience in a strategic market segment
• Solid experience with CRM tools
• Familiarity with Google Suite tools

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits

Benefits

Compensation:

We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $80,317-133,861. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications. This role is eligible for variable compensation including bonus.

Benefits and Perks:

Health

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

Disability and Life

• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

Additional

• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.

If you require a reasonable accommodation to review our website or to apply online, please fill out our

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Travel:

Willingness and ability to travel up to 60% of the time. Anticipated travel to include internal company events, meetings and training as well as customer events, trade shows and customer visits.