Digital Marketing Specialist

Digital Marketing Specialist

They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we're in the business of serving those who serve our guests. Whether you're designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we're all in good company.

Key Responsibilities

Develop and implement content strategies for Cracker Barrel's website and mobile app, aligned with brand goals and seasonal campaigns. Create and manage general and personalized content experiences, including homepage features, landing pages, and app modules. Collaborate with cross-functional teams to support promotional offers, gift card campaigns, and Rewards loyalty program initiatives. Ensure content supports both restaurant and retail ecommerce conversion goals. Partner with creative, merchandising, and IT teams and agencies to ensure content is visually compelling, technically sound, and on brand.

Brand Storytelling & Campaign Support

Translate brand narratives into engaging digital experiences that reflect Cracker Barrel's values and heritage. Support integrated marketing campaigns with tailored digital content across web and app platforms.

Monitor Performance Metrics and Optimize Content

Digital Listings Management: Own and maintain Cracker Barrel's online location listings across Sitecore CMS, Google Business Profile, Apple Maps, Yelp, and other platforms. Ensure accuracy and consistency of store hours, services, and location details. Collaborate with operations and customer service teams to address listing updates.

Performance Metrics: Website and app engagement (CTR, bounce rate, time on page). Conversion rates for ecommerce and promotional campaigns. Loyalty program sign-ups and engagement. Accuracy and visibility of location listings. SEO performance and organic traffic growth.

Qualifications

Required: Bachelor's degree in Marketing, Communications, Digital Media, or related field. 3+ years of experience in digital marketing, content strategy, or ecommerce. Hands-on experience with CMS platforms (Sitecore preferred). Familiarity with Google Business Profile, Apple Maps, and local SEO best practices. Strong writing, editing, and storytelling skills. Analytical mindset with experience using tools like Google Analytics, Adobe Analytics, or similar.

Preferred: Experience in QSR, hospitality, or retail industries. Working knowledge of personalization engines and loyalty platforms. Basic HTML/CSS understanding. Experience with mobile app content management.

Focus on You

We're all about making sure you're taken care of too. Here's what's in it for you:

• Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities
• Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
• Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development
• Culture of Belonging: Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
• More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!

A Little About Us: Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.

See for yourself. Apply now.

Cracker Barrel is an equal opportunity employer. Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.