Digital Media Analyst

Company description

About Team One:

Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

We’re a team of 400+ creators, doers, and difference-makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we’re proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moėt Hennessy, Citi., and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity, connection, and exceptional culture (that has landed us awards like Fast Company’s Best Workplace for Innovators and Ad Age's "Best Places to Work" in 2024).

Overview

About this Position:

The Digital Media Analyst turns data into clarity. You’ll track and interpret performance across display, paid search, and web analytics to understand how our client Lexus’s digital campaigns are really working. Partnering closely with Factory and Lexus Dealer Association (LDA) teams, you’ll deliver clear, consistent reporting along with smart insights and recommendations to guide future optimizations to internal teams and clients. You’ll collaborate across media, account, production, and traffic teams to keep tracking and reporting clean, aligned, and dependable.

What You’ll Do:

• Design, analyze, and interpret data reports from different sources - both quantitative and qualitative

• Identify client objectives and advise on measurement strategies

• Benchmark performance across online channels

• QA / optimize tracking processes across different teams: tagging, trafficking, reporting

• Design and implement digital dashboards for internal and external stakeholders

• Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics and competitive activities

• Tell stories through data, adapting the message to different internal and external audiences

• Develop ideas for cross-channel, cross-device and O2O attribution

• Assist in educating internal and external shareholders on the impact of digital marketing and the importance of proper online measurement and performance

• Technical troubleshooting of reporting / performance glitches

• Collaborate with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work

What You Bring:

• Bachelor’s degree required - preferably in Marketing, Communications, Economics, Mathematics, or Finance

• Minimum 5 years’ experience in the relationship marketing field and 3+ years in development of strategy and measurement of results within both the digital, mobile and direct marketing space

• 1 - 3 years of experience in a quantitative data driven field

• Ability to multi-task and develop ideas in a fast-paced, deadline driven environment

• Keen knowledge of how a large agency operates is key

• Experience interacting with and presenting to clients

• Strong quantitative and qualitative skills with proven data interpretation abilities

• Good problem solving skills and the ability to work across functional areas

• Excellent communication skills, attention to detail, and knowledgeable about user interface issues

• Experience in DCM, Google Analytics/Adobe Analytics, and Adwords

• Proficient in Excel, Word, and PowerPoint

• Familiar with web technologies such as HTML and JS

• Experience with syndicated research sources/tools (Nielsen/comScore)

• Bonus if you have:

• Google AdWords Certification

• Knowledge of analytics tools including Omniture, HitBox Central, or Web Trends

• Experience working on an automotive and/or luxury clients

Why It’s Great to Work Here:

• We live by our C.O.R.E. values:

• Collaborative - We work together to get better stuff done than we could alone.

• Optimistic - Honest and confident in our quest forward; believing the impossible is possible.

• Results-driven - Creativity is always in service of results and never for its own sake.

• Entrepreneurial - Build something new. Shoot for the moon.

• We offer comprehensive benefits and ‘work perks’ like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + “pawternity” leave, etc.

• We have a hybrid work schedule (3 days a week in office / 2 days from wherever your heart desires).

• We’re part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.

• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.

• We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.

• We have a lot fun! We have a whole committee called “Team Fun” that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $72,390.00 - $104,720.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/31/25.