Manager, Product Marketing

Overview

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey!

Responsibilities

What You'll Get To Do :

The Product Marketing Manager role will report directly into the Senior Product Marketing Manager, leading a team of two that is responsible for audience and tactical marketing strategy, project, vendor and budget management for key priority growth Panasonic Consumer Electronics categories including premium personal care and audio / entertainment.

Marketing Strategy

• Work closely with product teams to understand category goals, audience targets, challenges and budgets, developing closely aligned B2C marketing strategy for each managed category / sub-category of business
• Manage a team of two marketing specialists, overseeing the marketing budget for each assigned category, and ensuring funds are allocated efficiently across initiatives based on individual category goals, then evaluating and refining tactical breakdown as needed based on actual performance and changing market conditions
• Maintain consistent alignment with customer insights and performance marketing teams, identifying, understanding and actioning on market and campaign performance trends, as well as evolving audience insights to continue driving demand growth and sales
• Collaborate with performance marketing team to identify and track relevant keywords and demand trends, applying learnings to drive overall marketing strategy
• Continuously monitor, evaluate and recommend new trends, potential partners, technology, platforms and tools in the marketing space that will enhance competitiveness and efficiency in the market

Project Management

Brand and Go-to-Market Strategy

Communication and Reporting

Qualifications

What You'll Bring :

Education and Experience

Competencies

Software

Other Requirements

Benefits & Perks - What's In It For You :

Panasonic prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health.

We Take Opportunity Seriously :

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honestyhave been part of our core values for more than 100 years and we are proud of our diverse culture as an equalopportunity employer.

The wage range of$120,000 - $130,000 is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives.

We understand that your career search may look different than others and embrace the professional, personal,educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting toexplore new opportunities, send us your application!

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.

Thank you for your interest in Panasonic.

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