Director of Social Media

Director Of Social Media

Reporting directly to the CMO, the Director of Social Media will be Flock's first dedicated social hire - tasked with building our social presence from the ground up and scaling it into a powerful, multi-platform engine for brand, engagement, and growth. This is a rare chance to architect Flock's social media strategy, voice, and playbook at scale, shaping how millions of people perceive our mission. We're looking for a creative, data-driven leader who can balance brand storytelling with tactical execution. You'll own the strategy and day-to-day management of Flock's social channels, growing them significantly over the next 1218 months while defining what "best-in-class" civic-tech social looks like.

Key responsibilities include :

• Develop and execute a bold, multi-platform social media strategy.
• Build Flock's brand voice across social, shaping content that drives awareness, trust, and engagement across B2G and B2B audiences.
• Manage the daily operation of Flock's channels, including content calendars, publishing, engagement, and real-time brand moments.
• Partner with brand, creative, content, and comms teams to ensure social amplifies major campaigns, product launches, and storytelling initiatives.
• Drive growth through audience insights, social listening, competitor benchmarking, and trend spotting.
• Scale social into a performance engine : set KPIs, measure results, and use analytics to guide constant iteration.
• Recruit and grow a small but mighty social team as the function scales.
• Serve as an internal expert and evangelist on how social can drive pipeline, brand affinity, and community impact.

The Skillset :

Feeling uneasy that you haven't ticked every box? That's okay; we've felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90-day plan you will receive if you were to be hired as a Director of Social Media at Flock Safety.

First 30 Days :

First 60 Days :

90 Days and beyond :

The Interview Process :

Salary & Equity :

The salary range for this role is $175,000 - $225,000, as well as stock options. Where you fall within the compensation range is based on how well you demonstrate the competencies required for the role, along with years of directly related experience. Due to typically reserving the upper half of our compensation bands for internal growth, you can expect a starting compensation around the midpoint of the posted salary band. During the first interview with one of our recruiters, they can further clarify the exact starting salary.

The Perks :

Flexible PTO : We seriously mean it, plus 11 company holidays.

Fully-paid health benefits plan for employees : including Medical, Dental, and Vision and an HSA match.

Family Leave : All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

Fertility & Family Benefits : We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

Spring Health : Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

Caregiver Support : We have partnered with Cariloop to provide our employees with caregiver support.

Carta Tax Advisor : Employees receive 1 : 1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

ERGs : We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

WFH Stipend : $150 per month to cover the costs of working from home.

Productivity Stipend : $300 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

Home Office Stipend : A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education / training, as well as market indicators. The range