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Area Director of Sales

Area Director of Sales

Olympia HospitalityVirginia Beach, VA, United States
3 days ago
Job type
  • Full-time
Job description

The ADOS(M) is an integral member of the Regional Sales Leadership Team, serving as the primary liaison between property-level teams, Revenue Management, Marketing, and the Home Office. The role requires strong business acumen, the ability to lead through influence, and a passion for sales excellence.

Pay :

Join a Team that Puts Your Well-Being First!

At Olympia Hospitality, we believe in supporting our employees both in and out of the workplace. When you join us, you’re not just getting a job – you’re joining a family-first organization that cares about your health and wellness, your future, and your overall satisfaction.

Here’s how we show our commitment :

  • Health Coverage That Works for You : We contribute up to 80% toward individual health plans and offer affordable dental and vision insurance. Plus, with FSA and HSA options, you can plan for your healthcare costs your way.
  • Secure Your Future : With our 401K plan and discretionary yearly match, you can build the financial future you deserve.
  • Peace of Mind : We provide paid group term life insurance for select positions, 50% shared cost short-term disability, and you have the option to purchase additional employee paid life insurance.
  • Time for You : Enjoy our robust PTO plan and 7 paid holidays to maintain work-life balance. Need quick access to your paycheck? Our earned wage access program has you covered!
  • Additional Support : From our Employee Assistance Program (EAP) to a sober support network, and our commitment to being a recovery-friendly workplace, we're here to help you thrive personally and professionally.
  • Perks : Love to travel? Enjoy exclusive hotel travel discounts as a member of our team. Additional benefits may be available based on property specific locations!

We’re more than just a business—we’re a values-driven organization that believes in creating an environment where every team member can thrive. Our core values guide everything we do, from how we interact with each other to how we serve our guests and community. Join us at Olympia Hospitality and take the next step toward a fulfilling, balanced, and supported career. Apply today!

Responsibilities

Strategic Sales Leadership

  • Serve as lead sales strategist for the home property while overseeing sales planning and execution for the secondary property.
  • Develop and monitor annual sales and marketing plans for both properties, ensuring alignment with revenue goals and business mix.
  • Partner with Revenue Management and Marketing to analyze market trends, comp set performance, and demand drivers to guide pricing and promotional strategies.
  • Lead regular business reviews with General Managers and sales teams to assess progress and identify new revenue opportunities.
  • Prepare quarterly sales and forecasting reports for ownership and corporate leadership.
  • Participate in annual budgeting and goal-setting processes across transient, group, and corporate segments.
  • Recruit, onboard, and train sales talent as needed to maintain high-performing teams.
  • Direct Selling & Business Development

  • Maintain an active personal book of business with defined production goals for both hotels.
  • Prospect and secure new corporate, group, and leisure business to grow market share.
  • Conduct outside sales calls, client entertainment, and site tours to strengthen relationships and close sales.
  • Represent both properties at tradeshows, networking events, and community partnerships to enhance visibility.
  • Collaborate with brand and OTA partners to maximize digital exposure and lead generation.
  • Negotiate and finalize group and account contracts, exercising sound financial judgment and discretion.
  • Participate in weekly revenue and pipeline meetings for both hotels.
  • Team Leadership & Supervision

  • Directly supervise the home property’s sales team and support the DOS and sales associates at the second property.
  • Provide coaching, mentoring, and development plans to build capability and drive accountability.
  • Conduct regular one-on-one meetings and team huddles to ensure alignment, consistency, and motivation.
  • Evaluate performance, identify development needs, and collaborate with GMs on performance improvement or recognition plans.
  • Ensure both sales departments operate within established expense budgets and maintain accurate records of accounts receivable and event billings.
  • Lead or participate in Manager on Duty (MOD) rotations as assigned.
  • Marketing Responsibilities (if applicable)

  • Oversee marketing activities, including social media, website content, programming, and photography.
  • Collaborate with Olympia’s Marketing Manager on campaigns, content, and creative assets.
  • Develop annual marketing calendars and manage deliverables within set timelines.
  • Represent both properties at influencer or media events, ensuring alignment with brand standards.
  • Catering & Food & Beverage (if applicable)

  • Partner with the Executive Chef and Catering Sales Manager to design customized menus, promotions, and holiday events.
  • Ensure banquet and catering menus are current, costed, and aligned with market demand.
  • Facilitate accurate and timely BEO meetings and client communications to ensure flawless event execution.
  • Participate in pre- and post-conference meetings, vendor coordination, and on-site event management as needed.
  • Managerial Expectations

  • Model Olympia’s values and promote a culture of fun, accountability, concern for others, continuous improvement, and trust.
  • Coach, motivate, and support team members to deliver exceptional service and results.
  • Maintain timely, accurate documentation for performance and attendance; collaborate with HR on corrective action or termination decisions.
  • Ensure compliance with all payroll, scheduling, and safety policies.
  • Participate in department head and leadership meetings to maintain communication and consistency across operations.
  • Core Skills

  • Leadership & Coaching : Inspires and develops others, holds team accountable.
  • Customer Service : Demonstrates warmth, attentiveness, and professionalism in every interaction.
  • Analytical Thinking : Uses data and insight to inform strategies and decisions.
  • Communication : Communicates clearly and respectfully, both verbally and in writing.

  • Organization & Time Management : Prioritizes effectively in a fast-paced, multi-property environment.
  • Judgment & Integrity : Exercises discretion and maintains confidentiality.
  • Adaptability : Adjusts strategies and focus in response to changing business needs.
  • Technology Proficiency : Advanced use of CRM, Microsoft Office Suite, and digital sales / marketing tools.
  • Technical Skills

  • Minimum 5 years of progressive hotel sales leadership experience, including direct selling and team supervision.
  • Proven track record of achieving revenue goals and leading successful, multi-property teams.
  • Strong financial acumen and experience with sales forecasting, budgeting, and reporting.
  • Excellent communication and presentation skills.
  • Proficiency with CRM and hotel sales systems.
  • Must be able to work on-site 5 days per week and travel regularly between assigned properties.
  • Legal authorization to work in the United States required.
  • Experience / Education

  • Must have strong background in hotel sales. Must be very knowledgeable with social media, digital media and content management. College education and / or equivalent work experience; Must have strong writing and communication skills.
  • Physical Demands

  • Frequent travel between properties, including occasional overnight stays.
  • Flexible schedule including evenings, weekends, and holidays as required.
  • Extended periods of standing, walking, and computer use.
  • Must be able to lift up to 50 lbs. Reasonable accommodations will be made for qualified individuals.
  • The Olympia Companies is an equal opportunity employer and is committed to providing employment opportunities to qualified applicants without regard to such characteristics as race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, disability, genetic information, protected veteran status or any other factor protected by applicable law.

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