Media Buyer Job at TRANZACT in Miami

Overview

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience. We work with some of America’s largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry. Our culture centers on being real—genuine, keeping our word, and having the courage to make tough decisions. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and that our people are the source of our success.

Position Summary

As a performance-driven media buyer, you will report to the Senior Director of Media and be responsible for all aspects of our CTV media campaigns, including optimizing and executing high-impact CTV campaigns with a strong focus on lead generation and KPI efficiency. You will need a strong understanding of digital marketing principles, particularly related to video, programmatic, and CTV advertising. You must be well-versed in the preparation and execution of media plans, as well as providing support on campaign and content ideation. Stewardship of media performance, analysis, and reporting is required, along with leveraging data and analysis to deliver actionable insights. Bilingual (Spanish / English) proficiency is preferred but not required.

Location

Miami, New Jersey or Raleigh based

Responsibilities

• In-depth knowledge and experience with CTV and programmatic platforms is required; linear TV media buying experience is a plus
• Demonstrated success managing lead generation campaigns and optimizing for efficient CPL and ROAS
• Strong analytical skills with the ability to provide thorough analysis of media performance and recommendations for marketing leadership and business teams
• Proficiency in Microsoft Office applications, Google Analytics, DV360, and DSP platforms
• Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment
• Must be detail-oriented with excellent written and verbal communication skills
• Expertise with attribution models and an understanding of the halo impact of marketing channels is desired
• CTV marketing experience in insurance, healthcare and financial services is preferred
• Minimum 3 years’ experience in CTV and digital media buying
• Bachelor’s degree in marketing, advertising, media, communications or a related field is required

Qualifications

Compensation And Benefits

The base salary compensation range being offered for this role is $65,000 to $85,000 USD per year. This role is also eligible to participate in the annual bonus program. TRANZACT provides a competitive benefit package which includes health, welfare, retirement and other benefits (eligibility requirements apply). Base salaries may vary by location, competencies, education, experience, performance, and potential for revenue generation.

Company Benefits

TRANZACT is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Equal Opportunity Employer / Disability / Vet

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