Marketing Startegy & Insights Specialist

Marketing Strategy And Insights Analyst

We're not just building better tech. We're rewriting how data moves and what the world can do with it. With Confluent, data doesn't sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together. One Confluent. One Team. One Data Streaming Platform.

About the Role : Marketing Strategy and Insights is a team of analysts within the Marketing Operations organization at Confluent. This team serves as internal analytical consultants to all parts of the Marketing organization, focusing on delivering targeted insights into key components of the marketing engine including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more.

What You Will Do :

• Deliver Core Performance Reporting : Generate and distribute standardized weekly, monthly, and quarterly reports on inbound funnel performance and pipeline generation for the APAC marketing teams, providing first-level insights on key metrics and trends.
• Answer Business-Critical Questions : Fulfill ad-hoc analytical requests from regional stakeholders, translate requests into clear analytics outputs, and present findings to answer specific business questions.
• Own the Data Integrity and Reporting Infrastructure : Develop, maintain, and ensure the reliability of the Tableau dashboards to give global Marketing and leadership visibility into performance and guide the insight-driven decisions.
• Execute Data Transformations (ELT) : Write, optimize, and manage scheduled SQL queries in BigQuery to clean, model, and integrate marketing data from Salesforce for downstream reporting.
• Monitor Data Health : Proactively monitor data pipelines and dashboard health, identifying, troubleshooting, and escalating data quality issues (data drift, discrepancies, etc.) to data science and engineering partners.
• Support Deep-dive Analysis : Collaborate with other analysts and Data Science to evolve basic reporting into strategic trend analysis, contributing data-backed insights for campaign optimization and quarterly planning.
• Collaborate Cross-Functionally : Work closely with colleagues across Confluent including Marketing Operations, Data Science, Field Marketing, Sales, Product, Finance, and more to drive the execution of strategic or tactical recommendations.

What You Will Bring :

Ready to build what's next? Let's get in motion.

Come As You Are Belonging isn't a perk here. It's the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what's possible. We're proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.