National Account Manager – Big Box Customers
Department : Sales
FLSA : Exempt
Location : Remote
Travel : 30–50% (as needed for customer meetings, line reviews, and industry events)
Base + Commission
Position Summary :
The National Account Manager – Big Box Customers owns the strategic direction, performance, and growth of key national retail accounts—including large home improvement, agriculture, hardware, and mass retail chains. This role is responsible for driving revenue, executing retail programs, expanding product placement, and delivering best-in-class customer partnership. The NAM ensures alignment between the company’s manufacturing capabilities and the merchandising, supply chain, and operational needs of big box retailers.
Key Responsibilities :
Account Leadership & Strategic Growth :
- Manage all aspects of national big box customer relationships, including sales strategy, program development, and operational execution.
- Develop comprehensive annual account plans with revenue targets, promotional strategies, and long-term growth objectives.
- Identify retail expansion opportunities within core categories and adjacent product lines.
- Lead line reviews, product resets, and major customer presentations.
Retail Strategy & Execution :
Drive omnichannel sales strategies, including in-store, e-commerce, and seasonal program planning.Collaborate with marketing to develop merchandising solutions, product packaging, and promotional campaigns tailored to big box retail environments.Monitor in-stock performance, fill rates, and POS trends to ensure optimal product availability and sales performance.Serve as a subject matter expert on retailer systems and processes (e.g., portals, scorecards, compliance programs).Relationship Management :
Act as the primary point of contact for buyer teams, merchant groups, supply chain managers, and replenishment analysts within big box accounts.Build strategic, trust-based relationships that drive long-term customer loyalty.Conduct Quarterly Business Reviews (QBRs) to communicate performance, programs, and future growth strategies.Operational Excellence :
Partner closely with internal operations and supply chain teams to meet customer service levels and compliance requirements.Assist with forecasting, demand planning, and new product launches.Collaborate with finance on pricing proposals, margin analysis, and customer profitability.Data Analysis & Reporting :
Maintain accurate forecasts, track POS performance, and analyze customer data to identify trends and opportunities.Prepare detailed reporting for internal leadership on customer performance, risks, and competitive activity.Utilize CRM and retailer systems to maintain accurate account documentation.Qualifications :
Education & Experience :
Bachelor’s degree in Business, Sales, Marketing, or related discipline preferred.5+ years of sales or national account management experience, preferably with big box retailers.Prior experience selling into large retail chains (e.g., Home Depot, Lowe’s, Tractor Supply, Walmart, Menards, etc.) strongly preferred.Manufacturing or consumer goods industry experience is a plus.Proven success leading high-impact account relationships and driving revenue growth.Skills & Competencies :
Strong negotiation and relationship-building skills with senior retail decision-makers.Deep understanding of big box retail operations, merchandising, and supply chain principles.Excellent presentation abilities and communication skills.Ability to analyze POS data, develop insights, and translate them into sales strategies.Proficiency in retailer systems and CRM tools.Strong organizational skills with the ability to manage multiple priorities and deadlines.Willingness to travel as needed for customer meetings and industry events.Core Competencies :
Strategic Thinking – Builds forward-looking retail strategies based on data and customer needs.Customer Centricity – Focused on delivering value and solutions for major retail partners.Results Orientation – Consistently delivers on sales targets and growth plans.Cross-Functional Collaboration – Effectively partners with marketing, supply chain, operations, and finance.Problem Solving – Anticipates challenges and develops practical, timely solutions.Ownership & Accountability – Takes full responsibility for customer outcomes and communication.Working Conditions :
Remote or office-based depending on business needs.Regular travel to customer headquarters, store visits, trade shows, and internal meetings.Ability to lift samples or light trade show materials (up to 25 lbs).