Marketing Manager, B2B Marketing, Retirement

Marketing Manager, B2B Marketing Strategy, Retirement

Together we fight for everyone's opportunity for a better financial future. We are committed to a work environment where the differences that we are born with and those we acquire throughout our lives are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your voyage Apply Now.

Position Summary :

The Marketing Manager, B2B Marketing Strategy, Retirement is an integral part of the B2B Marketing Team, supporting Workplace Solutions. The role is responsible for developing and executing marketing strategies to launch new products, drive sales growth, deepen client | intermediary retention, and expand LTV | engagement. This role partners closely with sales, client engagement, and product teams to deliver impactful marketing strategies, programs, and content to drive results aligned with business objectives and customer needs.

Position Description :

Responsibilities :

• Strategy and planning : Design and implement B2B marketing strategies that align with business goals. Analyze market trends, identify target customers, and develop value propositions, positioning, and messaging for products or capabilities or segments. Works with internal stakeholders to define marketing initiatives around business objectives and translate customer needs into a well-defined and actionable marketing agenda.
• Campaigns and programs : Create, manage, and measure marketing campaigns across various channels. This includes new product | solution GTM, demand | lead generation campaigns and LTV nurture efforts. Responsible for overseeing the creative briefs, marketing project management, creative development of marketing assets, and editorial calendars.
• Content and collateral : Develop marketing collateral, including content that aligns with the Voya's brand voice and value proposition. This includes product marketing materials, sales collateral, case studies, thought leadership, and other core program or digital content.
• Consultative expertise : Serve as a subject matter expert on segment-specific products and marketing best practices and act as a consultative marketing expert with knowledge of Retirement products and services, target audiences, market segments, and intermediaries.
• Collaboration and communication : Work closely with sales, product, relationship management, and executive teams to ensure marketing efforts are integrated with overall business objectives. Partner with customer engagement, creative development, and management teams, CX team, cross-segment marketing, digital, and social teams to execute on strategies and program success.
• Continuous improvement : Identify opportunities to enhance marketing processes and procedures to optimize outcomes and experience. Socialize best practices and learnings to transform marketing efficiency and effectiveness. Track and analyze marketing metrics, and report on campaign and program performance to senior leadership.

Key skills :

Qualifications :

Voya is committed to pay that's fair and equitable, which means comparable pay for comparable roles and responsibilities. The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and / or long-term incentives) based on the role to reward the achievement of annual performance objectives. Actual compensation offered may vary from the posted salary range based upon the candidate's geographic location, work experience, education, licensure requirements, and / or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

$92,690 - $115,860 USD

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially, and emotionally. Voya benefits are designed to help you do just that. That's why we offer an array of plans, programs, tools, and resources with one goal in mind : To help you and your family be well and stay well.

What We Offer :

At Voya, we have identified the following critical skills which are key to success in our culture :

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities.