Digital Campaign Manager

The Digital Campaign Manager is responsible for creating, executing, optimizing, and measuring effective digital marketing strategies and campaigns to engage new customers, target loyal customers, and deepen customer relationships for Goodwill Greater Milwaukee & Chicago's products and services through digital self-service platforms like Google, Meta, TikTok, LinkedIn and more.

RESPONSIBILITY LEVEL :

Responsible for creating, executing, optimizing, and measuring effective digital marketing strategies and campaigns to engage new customers, target loyal customers, and deepen customer relationships for Goodwill Greater Milwaukee & Chicago's products and services through digital self-service platforms like Google, Meta, TikTok, LinkedIn and more. Responsible for managing the lifecycle of digital marketing campaigns from planning and execution to analysis and optimization to ensure goals are supported and desired results are achieved. Typically works on projects that span 12 months - 2 years.

PRINCIPAL DUTIES :

1. Create targeted digital campaigns utilizing provided campaign copy and creative assets. Write compelling ad copy, utilize urchin tracking module, (UTM) tags to track source, medium and campaign, manage bids and analyze campaign performance using platform tools.

2. Create and execute paid search engine marketing, (SEM) campaigns, including creating keyword lists, setting bid strategies, monitoring, and optimizing.

3. Target existing customers by uploading customer personal identifiable information (PII) data via application programming interfaces, (APIs) to self-service digital platforms for anonymized campaign targeting and attribution.

4. Target new customers using platform criteria, audience segments and targeting approaches like demographics, interests, behavior, and look alike audiences.

5. Optimize campaigns in real time to goals such as cost per click, website traffic, conversions, and other identified KPIs / success metrics.

6. Provide campaign performance reporting in a timely fashion including success measures like return on ad spend, (ROAS), return on investment, (ROI), location traffic, website traffic, website form fills, conversions, impressions, and revenue impact. Trend data and provide insights and recommendations based on campaign performance analysis.

7. Manage and track campaign budgets.

8. Present campaign performance in various reports monthly and in meetings as necessary to coworkers and leaders.

9. Serve as subject matter expert for campaign strategy by staying informed of digital advertising and social media industry developments and adapting to the latest trends .

10. Strong digital and data analytics capabilities to interpret and communicate effective campaign outcomes, as well as leveraging data to further inform future campaign planning.

11. Leading and Developing Talent : May provide training to coworkers or others in the organization.

12. Project and Change Management : Manages low to moderately complex projects within the department. Articulates intended outcomes, effectively plans work for self and others, gives direction, resolves issues, and holds other accountable. May serve in formal project roles such as team member or subject matter expert. Engages effectively in change affecting her / him, communicating appropriately with supervisor. Follows through on learning, skill building, and practice necessary to adapt to change. Assesses impact when managing projects. Communicates effectively with stakeholders. Plan appropriately to meet the needs of impacted individuals.

13. Problem Solving : Light supervision; works independently. Work review limited to final product. Solves highly complex problems. Identifies key barriers / core problems and applies problem solving skills to deal creatively with complex situations.

14. Technical Skill : Expert knowledge of particular field of specialization. Advanced knowledge of organization's technologies and practices.

15. Community Engagement : Understands social trends driving Goodwill's community engagement initiatives, and champions initiatives. Is aware of Goodwill's community partner organizations and participates in volunteer opportunities as pertains to role and interest. Participates in industry / knowledge groups.

16. Responsible for completing other duties / responsibilities as assigned.

REQUIREMENTS :

1. Associates Degree or experience equivalency, and a minimum of 7 years' experience preferred in planning and executing successful digital marketing campaigns

2. Must have previously demonstrated digital marketing experience including digital attribution marketing, utilizing customer PII data, understanding the rules and regulations governing data privacy, and effective digital advertising campaign management; Retail marketing experience a plus.

3. Must have previous experience utilizing a SEM tool like SEMrush, Similarwb or Ahrefs for the creation of SEM campaigns.

CORE CULTURAL COMPETENCIES :

1. Customer Focus : Independently anticipate and meet customer needs, while searching for ways to improve customer service. Internalize customer feedback, and follow up with customer to ensure problems are solved by providing innovative ideas to meet their future needs.

2. Values Differences : Seeks out the diverse perspectives and talents of others, striving to work effectively with others who have different perspectives, backgrounds or styles. Behave with sensitivity towards differences in cultural norms, expectations, and ways of communicating. Challenge stereotyping or offensive comments.

3. Communicates Effectively : Shares information and updates with others, while ensuring a clear, concise and professional communication through reports, documentation, written and other communications. Listens with interest to what others have to say.

4. Situational Adaptability : Demonstrates flexibility of responses to different situations through adapting to the changing needs, conditions, priorities or opportunities. Monitors how well an approach is working to see if a change is needed, recognizing cues that suggest a change in approach or behavior is needed.

5. Drives Results : Demonstrates a strong drive to achieve meaningful results, through driving tasks to successful completion and closure. Sets high standards for own performance, showing determination in the face of obstacles and setbacks.

6. Ensures Accountability : Takes responsibility and ownership for successes and failures in own work. Monitors progress of performance and changes approach accordingly, following through on commitments.

PHYSICAL / SENSORY DEMANDS :

Job requires the following : remain stationary for sustained periods of time; ability to move about to accomplish tasks; must be able to operate a computer or similar technology, which typically involves substantial motions of wrist, hands and / or fingers; visual acuity to perform activities such as preparing data, operating equipment or review thoroughness of work; ability to communicate with others and exchange information. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

When determining placement within the salary range for this position Goodwill Greater Milwaukee & Chicago considers education, experience, internal equity, market demands and other qualifying criteria. It is not typical for individuals to be hired at or near the top of the rage for their role and compensation decisions are dependent on facts and circumstances of each case.

Certain roles are eligible to participate in an incentive plan. Participation in this plan does not guarantee an incentive payment and is subject to the terms and conditions of the plan, which are subject to change.

In addition to compensation, we offer a competitive benefit program that may include medical, dental, vision, short and long-term disability, life insurance, retirement plan, paid time off (PTO) and more. The specifics of each benefit package will vary depending on factors such as full or part time jobs, contracted, temporary, or other job categories.

Equal Opportunity Employer

(SEW)

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.