Senior Director, Demand Generation

Forward Networks is revolutionizing the way large networks are managed. The Forward Enterprise platform delivers a vendor-agnostic "digital twin" of the network, based on a mathematical model. The platform scales to support hundreds of thousands of network devices, whether cloud, hybrid cloud, or on-prem. It serves as a single source of truth for the network, enabling network operators to instantly verify security posture, accelerate troubleshooting, avoid outages, and modernize network management.

Over the past few years, Forward Networks has received tremendous industry recognition, including “Cool Vendor in Enterprise Networking” by Gartner, “Product of the Year” by Cloud Computing, “Hot Company” by Cyber Defense Magazine, “Enterprise Cloud Computing Software of the Year,” and has been named to Fortune’s “Best Workplaces in the Bay Area” list.

The company was founded by four Stanford PhD graduates who saw a massive opportunity to improve network operations. Investors include Andreessen Horowitz, MSD Capital, Threshold Ventures, and Goldman Sachs.

We are seeking a Senior Director, Demand Generation to lead global programs that drive pipeline and revenue growth. This is a critical leadership role that combines creativity, strategy, and analytical depth.

You’ll build and scale a world-class demand engine across account-based marketing, field marketing, digital campaigns, and marketing operations—delivering measurable impact on pipeline performance and marketing-sourced revenue.

This position reports to the Chief Marketing Officer.

Responsibilities

Lead the global demand generation strategy to drive qualified pipeline and accelerate revenue growth.

Design and execute integrated programs spanning digital, field, and account-based marketing to engage enterprise and government buyers across key segments.

Build and scale account-based marketing (ABM) programs in partnership with sales to increase engagement and conversion within target accounts.

Oversee field marketing strategy and execution across global regions, ensuring local relevance and alignment with corporate goals.

Own marketing operations and attribution—establishing clear metrics, dashboards, and reporting to demonstrate marketing’s impact on the business.

Partner with sales, product marketing, and customer success to ensure full-funnel alignment and data-driven decision-making.

Drive continuous improvement in campaign performance through testing, optimization, and analytics.

Recruit, develop, and lead a high-performing demand generation team that scales with company growth.

Qualifications

10+ years of experience in enterprise software marketing, including leadership of global demand generation, field marketing, or marketing operations.

Proven ability to design and execute account-based and integrated marketing programs that deliver measurable pipeline and revenue impact.

Strong analytical mindset with deep understanding of marketing attribution, funnel metrics, and campaign optimization.

Demonstrated success partnering with sales to drive predictable growth.

Experience building and scaling demand generation engines in growth-stage environments.

Familiarity with enterprise software and SaaS business models, including how go-to-market, sales, and customer success motions intersect to drive adoption and revenue growth.

Excellent leadership, communication, and project management skills.

Familiarity with infrastructure, networking, or security markets preferred.

Bachelor’s degree required; advanced degree a plus

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary is expected to be between $220,000 / yr to $260,000 / yr. The offered compensation may also include bonus and stock.

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