Retail Marketing Manager, North America

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world's harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA Stay Dry technology, the patented H2Flow temperature regulating system, and the revolutionary lighter, warmer LIFALOFT insulation. Building on Helly Hansen's proprietary HELLY TECH waterproof / breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO - the company's most innovative waterproof / breathable technology to date.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.

Helly Hansen's outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.

Retail Marketing Manager, North America

This role will drive the implementation of the retail commercial calendar and : coordinate the region's store traffic driving initiatives, implementation of product launches, monitor and deliver the in-store marketing material / content implementation / change out, consumer loyalty programs, and ensure alignment with e-com.

This role will work with local marketing teams and partnerships to implement strategies and initiatives.

Key Responsibilities

Traffic-driving expert

• Execution of retail commercial calendar as related to the position (creating and delivering in-store assets, marketing initiatives). Creates tools to manage calendars and effectiveness of initiatives.
• Development and deployment of traffic driving initiatives and strategy unique to each store and market.
• Create and manage in-store events by partnering with local store management.
• Manage retail store advertising initiatives and email marketing platform. Promote store events and traffic driving initiatives using available tools, social media presence, and CRM.
• Develop and maintain retail loyalty program.
• Connects organizational initiatives with local partners, influencers, and markets to establish a store in its community and drive local traffic and shopping.
• Organize and lead outside marketing and sales events such as boat shows and ski shows.
• Partner with various charities and organizations.
• Ensure all printed, published, and digital communications adhere to the strict brand guidelines.
• Manages entire lifecycle of retail marketing initiatives from concept development, briefing graphic designs, ensuring production of materials are to spec, and deployment of assets are timely and effective.
• Ensures marketing budgets of stores are maintained, effective, and appropriated without planned overspend.

Visual merchandising and in-store experience expert

Experience / Skills Required

Disclaimer

The job description is part of every Helly Hansen employee's contract. However, this is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require that other or different tasks be performed when circumstances change.

Salary Range : $85,000 to $105,000 USD annally.