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Content Engineer
Content EngineerNeara • San Francisco, CA, United States
Content Engineer

Content Engineer

Neara • San Francisco, CA, United States
30+ days ago
Job type
  • Full-time
Job description

Compensation : $250k – $500k TC

Virio is building the next-generation B2B GTM stack - an AI-powered content engine that turns executive thought leadership into a pipeline at scale. We help the fastest-growing B2B companies go to market through executive-led content that drives revenue, not vanity metrics.

We're backed by investors and operators from LinkedIn, YouTube, HubSpot, Twitch, and Google. We’ve built a repeatable system for turning founder-led content into meetings, pipeline, and brand power.

You’ll work directly with CMOs, founders, and GTM teams to turn strategy into influence, and influence into meetings. You’ll guide high-value SaaS clients on what to say, how to say it, and how to measure its impact on revenue—while also defining Virio’s voice and building a repeatable content engine from the ground up.

What You’ll Do

  • Lead content strategy for each client—partnering with executives and GTM leaders to align content with their revenue goals and brand narrative.
  • Define and execute Virio’s internal content strategy : what we say, how we say it, and how it scales across channels (LinkedIn, YouTube, Twitter / X, newsletters, and beyond).
  • Guide content creation across written, video, short-form, and new media—either hands‑on or in collaboration with creatives.
  • Translate campaign performance into executive‑level insight : engagement trends, pipeline attribution, renewal ammo.
  • Develop the systems that support consistent, scalable content delivery for clients and for Virio including briefing frameworks, editorial reviews, reporting structures, and format innovation.
  • Partner cross‑functionally with Sales, Product Marketing, Client Services, and Creative to align messaging and amplify results.
  • Oversee quarterly content planning and strategic reviews for both Virio and key accounts, using data and insight to drive next‑step decisions.
  • Use a discretionary relationship budget (1–1.5% of ACV) to deepen client partnerships via workshops, off‑sites, or executive experiences.
  • Lay the groundwork for a future content team—recruiting and managing writers, strategists, and external creators as we scale.

Who You Are

  • Client‑obsessed – You treat content as a strategic lever to deepen relationships, drive renewals, and grow accounts.
  • Strategic storyteller – You craft narratives that resonate with founders, CMOs, and GTM leaders—and tie them to real business outcomes.
  • Content architect – You know how to build a content engine from scratch : formats, cadences, hooks, and systems that scale.
  • Execution‑first – You don’t just pitch ideas—you write copy, ship posts, and iterate fast based on data.
  • B2B‑native – You understand how content fits into the GTM motion—ABM, demand gen, founder brand, and sales enablement.
  • Fluent in formats – You move across formats : LinkedIn carousels, interview scripts, video series, newsletters, Notion libraries, and pitch decks.
  • Creative operator – You balance creative instinct with GTM rigor—thinking in hooks, CTAs, and commercial value.
  • Team‑minded – You love collaborating with designers, strategists, and AMs to turn client goals into standout campaigns.
  • Startup‑ready – You thrive in ambiguity, move with urgency, and bring structure without slowing velocity.
  • Bonus Points

  • Experience with LinkedIn‑native and video‑led content strategy
  • Familiarity with platforms like Beehiiv, Descript, Figma, Notion, Webflow, and Zapier
  • Experience working directly with startup founders or C‑level execs on public brand positioning
  • Track record of turning content programs into a revenue growth engine
  • Experience ghostwriting or executive storytelling in a B2B context
  • Why Join Virio?

  • Founding Seat –You’ll shape how we serve clients and how we scale content—two of the most critical levers in our business.
  • You’ll own relationships and results – This isn’t a content desk job. You’ll sit at the heart of our revenue and growth engine.
  • Career acceleration – Success here puts you on track to lead growth in the next iconic GTM company.
  • You’ll work with elite clients – Founders, CMOs, and Series A+ GTM teams building fast—your impact will be immediate and visible.
  • You’ll define the future of content‑led GTM – At Virio, content isn’t marketing—it is the product.
  • Top‑Shelf Benefits 100% paid medical, dental, and vision + 401(k) + $1,000 / month wellness & meals stipend. We take care of our people.
  • #J-18808-Ljbffr

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