Overview
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!
We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We're future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!
This role reports to the Associate Director and is a crucial part of the social media team. It offers a unique opportunity to be on the ground floor of a fast-growing specialty agency.
Roles & Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to ensure alignment on tasks and quality
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are achieved
- Understand the value of programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience working at a performance / digital marketing agency, supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of LinkedIn platform ad units such as conversation ads, document ads, CTV, and moreProficiency in LinkedIn Campaign Manager, Zoominfo, 6Sense, and other toolsStrong understanding of paid principles, including keyword research, ad copywriting, bid management, and optimizationAbility to analyze campaign performance data using Google Analytics, GA4, Excel or other platformsAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title, etc.Proven success with mid-market or enterprise accountsAbility to translate and articulate strategy, telling stories with dataCompetitive and curious mindset; true problem solverCommitted to industry frontier, always exploring growth opportunitiesOrganize, prioritize, and manage multiple projects simultaneouslyQuality-obsessed advertising mindsetTravel to visit clients approximately once per yearWhat Success Looks Like
Encompass core values in every interaction internally and externallyEffectively manage approximately five mid-tier and enterprise accountsMeet and exceed department KPIs such as client growth and goal attainment, with core KPIs of client NSMs and satisfaction scoresBuild client trust and relationships that create consistent renewalsCross-sell services aligned with client goals and objectivesClearly communicate results to client point of contact and executivesExceptional decision making in strategic account directionBenefits
?? Living wage; base salary range $70,000–$80,000 USD (U.S.)?? Medical, dental, vision plans, disability, and life insurance coverage; 100% employer-paid for you, 50% for dependents?? Mental health : certified therapists via Spring Health, Headspace membership?? Physical health : Omada, fertility support, Aaptiv workouts, One Medical membership?? Time off : unlimited PTO (2-week minimum), paid holidays, birthday off, end-of-year recharge (Closed Dec 24 – Jan 1), paid parental leave?? Financial : 401(k) with 3% company match; Roth option?? Bonus : annual bonus based on tenure, scaling over timeWork Environment Requirements
Remote-first company; work from anywhere in the U.S. or in our Irvine, CA officesGlobal opportunities in Canada, the UK, Australia; current work authorization requiredOperate 100% virtually from home office, collaborating via Zoom and SlackMust have reliable internet, laptop (PC or Mac), and ability to remain stationary for extended periodsAdditional Information
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the selection process, contact careers@directiveconsulting.com.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1
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