Ecommerce Marketing Manager

Marketing Manager

About Hotels at Home

Hotels at Home brings luxury hotel experiences home, partnering with world-leading hotel brands (Marriott, Hilton, Accor, Mandarin Oriental) and celebrity brands like Love01 (John Legend) to deliver premium bedding and amenities. As a global e-commerce company operating across the US, Canada, Europe, and Asia, we combine entrepreneurial agility with sophisticated technology and operations.

Role Overview

Join our leadership team as Marketing Manager, driving hands-on marketing execution across our portfolio of hotel and celebrity brands. You'll touch everything—Amazon FBA optimization, SEO, affiliate marketing, landing page development, social media demand generation, content creation, and paid advertising.

Work across high-profile celebrity partnerships (John Legend, Chrissy Teigen, Dwyane Wade) and major hotel brands. This role offers incredible variety : managing Amazon marketplace presence, building affiliate programs (TikTok Shop, creators), creating landing pages, optimizing for AI-driven search, executing multi-channel campaigns, and driving organic growth through SEO and social.

This is perfect for a tactical marketing executor who thrives on directly managing diverse channels—not someone who delegates to agencies. You'll optimize Amazon listings, build landing pages, manage affiliate relationships, create content, and execute revenue-driving campaigns across premium brands, with clear growth potential to build and lead a marketing team.

AI-First Organization

We're a world-class tech team using AI to drive operational excellence. We expect passionate AI experimentation—actively using AI tools for content creation, SEO optimization, listing enhancement, and marketing automation beyond simple tasks.

Goals & Responsibilities

• Optimize Amazon FBA listings (product content, images, A+ content, advertising) and manage Seller Central operations
• Develop and execute SEO strategy and AI-driven search optimization (AIEO) for ChatGPT, Perplexity, and AI-powered search
• Build and manage affiliate marketing programs including TikTok Shop affiliate strategy and creator partnerships
• Design and build high-converting landing pages for campaigns, brand launches, and product promotions with A / B testing
• Execute multi-channel campaigns (email, paid advertising, social) and manage customer journey automation
• Drive organic social media strategy across Instagram, TikTok, Facebook with influencer partnerships and social commerce
• Create marketing content and copy across all channels (product descriptions, SEO content, social posts, campaigns)
• Oversee paid advertising (Google Ads, Meta Ads, TikTok Ads) and track performance with data-driven optimization
• Coordinate product launches across Amazon, TikTok Shop, and other marketplaces
• Maintain brand consistency across all channels while collaborating with celebrity and hotel brand partners

Required Skills & Experience

Core Experience

Deep experience with Amazon Seller Central, FBA, listing optimization, and advertising (required)

Proven ability driving organic traffic through modern SEO and AI-driven search strategies

Experience building or managing affiliate programs and creator partnerships

Understanding of TikTok Shop, Instagram Shopping, and social-driven sales

Experience with Google Ads, Meta Ads, and TikTok Ads management

Technical & Creative Skills

AI & Technology

Actively experimenting with AI tools (Claude, ChatGPT, etc.) for marketing, content creation, and optimization beyond trivial use cases

Personal Qualities

Bonus

Marketing leader at bootstrapped startup, e-commerce side business, hospitality / luxury goods background, celebrity brand experience, French / Spanish language skills

Growth & Impact Opportunities

Technical Stack

Amazon Seller Central, TikTok Shop, Google Ads, Meta Ads, TikTok Ads, email marketing platforms, Google Analytics, SEO / AIEO tools, A / B testing platforms, affiliate tracking systems, CMS, AI tools, design tools, social media management tools

Location

Level : Marketing Manager