Digital Marketing Strategy Manager
Position Overview : Responsible for strategic leadership, oversight and management of the strategies and execution related to digital marketing channels in support of the company's product and service portfolio.
Essential Job Duties / Responsibilities :
- Design, implement, and execute marketing strategies within digital channels (primarily, but not limited to, search and email strategy).
- Works in a leadership capacity partnering with marketing technology experts, data scientists, and vendors to plan, launch, and optimize campaigns within the channel to maximize ROI.
- Participates in test planning measurement and other analytical functions.
- Maintains expertise on products and technologies through training and research and uses that training to drive and / or implement best practices and foster continuous improvement.
- Comply with all applicable laws / regulations, as well as company policies / procedures.
- Perform other duties as required.
Qualifications :
Bachelor's degree in Marketing, Finance, Computer Science, Engineering or related field required.Six (6) years of experience required in digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.Strong ability to understand business and customer needs, customer / user experience management, product analysis and technology capabilities.Technical acumen.Strong collaboration, communications and analysis skills.Working Conditions : None
Preferred Qualifications :
Pay Transparency :
Pay :
Additional Details :
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.