Director of Marketing

Job Description

Job Description

About Barkbus

Barkbus is the nation's premier mobile dog grooming company. We are dog-loving creatives, operators, technologists, and entrepreneurs taking a Silicon Valley startup approach to disrupt and modernize the fragmented legacy pet grooming industry.

Driven by our mission to deliver joy to pets and their people, we're proud to operate across AZ, CA, CO, CT, FL, GA, IL, NC, NV, NJ, NY, PA, SC, TX, and VA. We’re the fastest-growing pet health & wellness startup in the country and would love for you to join us in building the nation’s beloved pet brand.

Who We Are

We’re a collaborative, high-quality team of dog-lovers that solves problems with thoughtfulness, empathy, and speed. We have a big dream : to build a generational company that remakes the pet health & wellness industry nationally. We’re a fun, ambitious group that is working to build something new in pet care.

We move with high velocity, collaborate closely, and deliver results faster than anyone in the market. We want your time at Barkbus to be the greatest time of your career. If you’re ready to build the future of pet care with high standards and speed, come on board. We need exceptional people to help us build something new in the world.

About This Role

The Director of Marketing will own and scale customer acquisition at Barkbus. This role is both strategic and hands on. You’ll lead performance marketing efforts that drive profitable growth, optimize the full acquisition funnel, and expand Barkbus’ reach across new and existing markets. You’ll manage all paid digital channels, including Google Ads, Local Service Ads, and Meta, while testing new high-ROI channels to fuel demand. As a hybrid operator-leader, you’ll balance data-driven precision with creative experimentation to continually improve performance, efficiency, and return on investment.

This role is ideal for a technical, analytical marketer who thrives in fast-paced, capacity-constrained, service-based environments and wants to directly shape how Barkbus acquires and converts new customers.

Role & Responsibilities

Growth Strategy & Leadership

Own Barkbus’ overall performance marketing strategy across Google Ads, LSAs, Meta, and emerging channels.

Build scalable, profitable frameworks for customer acquisition and market fulfillment.

Manage and forecast marketing budgets ($5M+), ensuring efficient spend and ROI.

Establish KPIs, infrastructure, and repeatable processes that drive measurable growth.

Report regularly on KPI results and strategy to company leadership and board.

Performance Marketing & Optimization

Run and optimize paid campaigns across core and test channels (Google, Meta, TikTok, YouTube, Yelp, etc.).

Leverage data and AI tools to automate workflows, improve targeting, and enhance performance.

Ensure accurate tracking, attribution, and funnel analysis through CRM and analytics tools.

Analytics & Insights

Define and track key metrics (CAC, ROAS, LTV, conversion rates) to guide decision making.

Deliver insights and recommendations to improve efficiency and scale profitability.

Work with data engineering team to maintain dashboards and reporting through tools like GA4, Looker, or Tableau.

Creative & Experimentation

Oversee testing of creatives, copy, and landing pages to improve conversion.

Build a test-and-learn culture through structured A / B and geo-based experiments.

Leadership & Collaboration

Lead and mentor team members or agencies to execute high-impact campaigns.

Partner cross-functionally with Finance, Product, and Operations to align on goals and performance.

Stay ahead of trends, tools, and best practices in growth marketing.

Qualifications & Experience

7-10 years of performance or growth marketing experience, ideally in a service-based or multi-location business.

Proven success scaling acquisition channels profitably and managing $5M+ annual budgets.

Expert in Google Ads and Meta Ads Manager, with mastery of CAC, ROAS, and LTV levers.

Strong analytical and technical skills with experience in GA4, Looker, Tableau, or similar tools.

Experience leveraging AI for automation and efficiency.

Demonstrated experience managing marketing P&L, budgets, and forecasts.

Startup experience and ability to thrive in fast-paced environments.

General understanding of lifecycle and social marketing.

Bonus : Experience in the pet industry, DTC, or local consumer services.

Compensation & Benefits

$175k - 190k salary based on experience.

Stock options upon required tenure.

Comprehensive medical, dental, and vision insurance.

Retirement Savings Plan to support your future.

Pet Insurance to keep your furry friends healthy.

Monthly cell phone stipend to stay connected.

ClassPass membership to support your fitness and wellness goals.

Equal Opportunity

Barkbus is an equal-opportunity employer who celebrates diversity. Come as you are.